Check out these top mobile Ecommerce trends for 2018

Check out these top mobile Ecommerce trends for 2018

Technology is developing day by day. Today, world has switched over to the mobile phones and the users have become more comfortable with the mobiles in every possible sense. They can access everything they want on their mobile phones. They can book tickets, a table at restaurant, shop everything and lots more. They have brought infinite advantages to the users in the form of mobility that enables them to use their phones to do almost any kind. M-commerce has been on the up and up for years now. Becoming more and more dependent on our mobile devices means that ecommerce merchants, developers and marketers alike are scrambling to meet the needs of today’s buyers.

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Let’s check the major trends that are changing the face of Smartphone powered shopping.

1. Mobile payments:

As we know, now days almost every work is being done through the mobile phones. The payment through the smart phones has become trendy recently. it also increased the sales of various businesses. Different brands and companies come up with attractive offers to draw several customers and have introduced various payments to facilitate them. All these have given rise to m-commerce payment in the recent years. The figures indicate a sharp increase of 48% in the payments through mobile devices like smartphones, tablets, phablets etc. All this resulted making payments from your mobile devices, the most efficient way of doing the task.

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2. Augmented reality:

Augmented reality technologies offer an incredible opportunity to the shoppers. It let’s shoppers to test certain products with their avatar and make the final decision for buying it. It also brought immersive as well as interactive experiences for the users regarding the products they use. The evolution of augmented reality apps related to e-commerce continues to boom despite the technology still being in its infant stages. The compelling, conversion, optimizing and interactive nature of AR is only exclusive to mobile.

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3. Mobile Ecommerce apps:

With the development of mobile technologies, the trend of mobile commerce apps will keep on growing. M-commerce app development become challenging in the near future as mobile commerce is constantly evolving through desktops, mobile browsers, and mobile applications. This is because mobile screens have almost replaced desktops when it comes to ecommerce. These apps also generate more revenue as compared to desktops and mobile.

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4. B2B Ecommerce:

As per a survey carried out by international data group,

  • 70% of millennial are using m-commerce channels to buy products through the B2B marketing network.

  • 41% of B2B tech buyers bought a product within 6 months after watching a mobile ad

  • Three quarters of B2B tech buyers carried atleast two mobile devices

This clearly shows the rapid growth for B2B marketers. This really means that more and more people are inspired to buy products through B2B channels and it is encouraging the trend of mobile commerce through B2B. It also made an increase in the sales through smartphones and the businesses are also benefited with this trend to a great extent.

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5. Video content:

Multimedia content has gained its momentum with the emergence of the smartphones and latest technologies. What does this multimedia actually mean?? The multimedia content mainly includes videos and animations which attracts huge traffic from the mobile devices, which makes it in the rising ecommerce trends list.

The future of m-commerce is bright with various technological advancements that are taking place. Mobile devices are gaining grounds in mainstream Ecommerce gradually and people are exhibiting increasing tendencies towards it. They enrich the customer’s overall shopping experience and will continue to do so.

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Hopefully, these m-commerce trends will help you provide your customers with the shopping experience they want and need. If you are looking for any m-commerce services, please contact us at Libra web solutions transformed around 80 ecommerce ventures for customers from UK, Australia, India, and Hong Kong, Singapore since 2008.

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See what you have to choose between a mobile app and responsive web site for your ecommerce business

At first glance, it may seem that there isn’t a big difference between mobile website and mobile app. Many people feel that they just need a website that looks good on mobile devices. Others say that mobile apps have benefits that a website cannot provide. People are going to view your website on their devices, and you need to support that. By that, it’s obvious that you need a responsible website and there are no downsides. Adapting your business to mobile is a process that can be confusing not only in terms of marketing decisions, but also from a technical perspective.

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Responsive web vs native apps:

Mobile apps can be developed natively or as a hybrid and mobile friendly websites can be developed as responsive or adaptive.

Adapting web content to mobile has two main advantages: time and money. These are the two important parameters that founders and product managers normally consider when dealing with different options, especially if they are not closely involved with the technical aspects of the development process.

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Features of responsive websites:

  • Responsive website is just like any other it uses HTML pages that can be accessed with any browser. Usual website is built for viewing on a desktop; a mobile site is specially designed to appear on smaller screens like mobile phones and tablets. But a responsive site has a special design based on CSS media queries.

  • It allows website’s content to fit into any type of screen both laptop or phone. They not only require more developer’s work and attention but such websites would download slower. The adaptive websites works well on smaller screens but they are not versatile.

  • Actually, adaptive websites work with certain screen parameters. It is hard to predict all the possible combinations so the responsive website can be a better decision. Why do you even need that responsive website?? The quantity of mobile phone users is increasing worldwide.

  • Many companies today have responsive websites in order to make their information, goods or services available on various platforms and devices. This is especially crucial if you are looking for new customers.

  • When people look for information, they don’t go to the app stores directly; they will always start with web browsers. Eventually, the results end up showing mostly web pages and a few apps.

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Features of mobile app:

  • Mobile apps work differently than responsive websites. They don’t run on all devices and need to be installed separately, but what they give is unique user experience.

  • A mobile app is notably good when a person needs to complete some goal. A well designed app must give your client all opportunities to perform it in just few taps and scrolls.

  • Mobile application doesn’t have to fully duplicate features of the responsive site. Some app functions are not always applied on the website and vice versa.

  • They work differently. Apps require downloading from specific popular types of app stores and installation, as well as they require access to personal information or third party services. Along with that they provide bigger safety than browsers.

  • Depending on app’s function, you can download information or content and use it even without internet access

  • Mobile apps tend to be more resistant to the variety of screen sizes that might appear on the various screen sizes that might appear on the various phones and tablets. Design for a mobile app is typically more holistic and user friendly as it is done for a specific platform.

  • Mobile apps works better with hardware sensors like microphones, camera, GPS etc. that improve acting with a device and makes user’s life easier.

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If we are talking about particular service, it’s more convenient to use a mobile app rather than enter URL or randomly surf web.

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This spreadsheet summarises information for easier comparison, which helps you make the best choice for your business.

Responsive website

Mobile app


Mobile version of the site is equally displayed in all browsers, despite the device model

Requires development of several applications for various platforms


All devices that have access to the internet

Only smartphones and tablets

Cost of entering the market

Payments for domain and hosting

Developer licenses in the app stores

Ease of use

Doesn’t require download and installation

Requires downloading and installation

Working offline

Not supported


Support, updates, and bug fixing

Easy to update, maintain and fix bugs

Difficult to update and monitor the application after it’s downloaded. Bugs will be fixed only in the next version

Convenience of regular using


Good for regular using


Mobile site is more focused on the service

App is more aimed at the individual user


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Both the alternatives have their advantages and disadvantages. A mobile app is not always better than the mobile site and vice versa. To choose the one which suits you, you must understand the purpose the product. The mobile app is more preferable to a responsive mobile website, if your plans require high performance. Over all, there is no clear answer what business needs; a mobile site or mobile application.

Who said, you have to choose only one option?? You don’t need to limit your business to only one form of representation. You can go for both. If you are looking for developing an app for your ecommerce business, leave it to us. Libra web solutions is an ecommerce specialist, who transformed about 75+ ecommerce ventures for customers from UK, Hong Kong, India, Australia, Singapore since 2008.

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8 Reasons you should be using mobile app for your ecommerce business

8 Reasons you should be using mobile app for your ecommerce business

What is the main aim of ecommerce marketer?? Expanding their business. These days we have an app for almost everything, from calling a cab to ordering food along with lot of other services. The explosion of mobile phone popularity opened up a whole new world for ecommerce business. The mobile app is a potential channel to grow and survive in the competitive retail market. Publishing a mobile app for your ecommerce business is a great way to connect and engage with mobile users.

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Here are few reasons why your business should develop a mobile app for your ecommerce site:

1. Expand your market reach:

For an app to be successful, it must acquire new users and should be good enough to keep them. First thing you have to do is listing your app on a distribution platform like app store or Google play etc and create a page for it in your website. You can market directly to them through,

  • SMS: If you get your users to opt in to receive SMS messages via your app, you can send them your latest product information quickly and effectively.

  • Notifications: Notifications enable you to deliver product, promotion or an app update to your user’s home screen, even if the app is not open or in use. But, make sure you use it only for messages that add value to your users.

  • Email: Email is still a powerful tool when it comes to marketing. Well constructed, mobile optimized emails with engaging content can still achieve a high open rate.

It’s crucial to monitor your app’s performance, so you can continually optimize its content, features and functions.

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2. User engagement:

A well built app with right audience has the potential to drive a high level of engagement. When a user download apps he is interested in, its evident that he is interested in an would use the apps for longer and more often as compared to their equivalent mobile sites. Favourite mobile apps are saved by users via shortcuts to the home screen of their mobile. This increases the visibility of the apps, and users are remained of the apps more often. Create a strong impression on a mobile user once, and he may become a loyal customer of yours!!!!

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3. Analyzing data:

Mobile apps are the easiest way to gather user information and study behavior of a customer. Shopping preferences, abandoned crafts, frequency and every other user action tells a story about a visitor which can be used to figure out their expectations. Apart from this, they provide insights on the rise and fall of demands of each product. By gathering and analyzing data your ecommerce app will help you understand how your customers behave and what their preferences are. It is important to be responsive to their needs and improving your services.

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4. Mobile payments:

Mobile apps make payments easier, faster and more secure. With increasing cases of cyber crime, users feel unsafe to provide their credit card details and passwords. Mobile apps can minimize such hassles and provide enough satisfaction for your customer, that they can process a fully secure payment through multiple online services like PayPal, Google wallet etc. These services help users to undertake the process of payment and the user feels much safe while making purchases. With the mobile you not only increase your business but you can also build a solid trust among users.

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5. Conversion rate:

Ecommerce app allows you to integrate features such as social media and videos of your products. This will help you to increase your conversion ratio to a great extent. You can easily attract your customers by showing them testimonials and products recommendation. App generally comes with a built in option that allows users to share such insights. This will go a long way in making them more likely to buy products from you.

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6. Improved customer care:

With a mobile app for ecommerce, you don’t need to rely solely on sales representative to provide excellent customer service. By hiring and training store reps to handle consumer issues online, you can provide customers with better customer care through frequently asked questions and product reviews. You can also offer live chat, which will improve the productivity of your customer care department, and also help you to provide more consistent responses to customer inquiries. Last but not least, you can empower customers by providing them with online self-service, helping users to solve their problems.

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7. Ability to use built in features:

Generally, a smart phone comes with various features. All these features prove useful in providing unique customer experience. Features such as GPS can allow retailers to offer location based discounts and offers. Users can use camera function to photograph your products and share it with others; this eventually helps you promote your business. Users can even use microphone to state what they are searching for rather than typing it in a search bar.

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8. Customer loyalty:

With your very own ecommerce mobile app, you can remain in communication with your customers even while they are on move. You can connect to your customers through push notifications to send them direct messages about your latest offerings. You can build loyal customers because they have downloaded and installed your app on their devices and haven’t been redirected to your site through online searches or ads. Instead of one time shoppers, you can get loyal customers because they have a convenient way of shopping and paying for their purchases. You can also set up loyalty reward programmes to attract new customers and retain the existing ones.

Retail apps are the future and they provide personalized user experience that many customers now prefer. Libra web solutions has assembled an expert team of mobile developers, that have worked together with clients across the world, to build powerful, attractive mobile apps that captivated users and helped boost conversion rates.

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Contact us today at to discuss how we can work together to build you an affordable, professional ecommerce app.

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Hybrid App Development

Why Consider Hybrid App Development for Your Next Mobile App


Hybrid app’s are the combinations of many technologies like CSS , javascript and HTML 5 . It can be said that hybrid app gives the best by fussing native app and web app. As like native app it can be downloaded and like web app it uses html for browsing purposes.

hybrid apps can also access mobile’s hardware and functions like camera, contacts and more.

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1) Framework 7

framework is mostly given a priority over Kendo UI , IONIC and Onsen UI.This is a free open source mobile HTML framework
It includes many features like high-performance, Login screen, Side Panels,Photo Browser and all of are just ready to use features.

2) Sencha touch

Senta touch is always there for bigger companies as the developing cost here is also huge it gives feature like Buttons with device specific themes , Sliders , selectors ,Toolbars and menus and Movable tabs.

but to bring the best out of it must be highly invested and should be given a quality time.

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Ionic is most friendly to small businesses as The framework is well developed and quite easy and the core reason of it’s popularity is because it’s a free open source.

And there are also more frameworks like Kendo UI and Phonegap.
And after understanding hybrid app the question which always arises through the title of our article is that :

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1) hybrid app uses all of mobile features

hybrid app is always faster than native apps and hybrid app also utilizes all the features of the phone acting better than native app

“Mark Zuckerberg revealed that Facebook’s mobile strategy relied too much on HTML5, rather than native applications”

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2) Combines the both native app and web app

hence we can say that acting as web app in your smart phone which looks like native app it can be said through the combination of two apps gives user a better experience.

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3) hybrid app can work on all platforms without complexity

Hybrid app created for one platform can easily be created for any other platform and with that it always gives a better performance than native app and the developers also cost less for it Hence it can be concluded that an hybrid app is an app by which one can give user a better experience and a better performance through both offline and online mode hence we can say that a hybrid app is progressive web app as it gives the what native apps lack and also combines it with web app.

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Hence these were my thoughts to the question that why one should consider a hybrid app further you can connect with us at :

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