03 Jan20220
69

Tips on successful email campaigns

Online Marketing

What is this article about

This article will tell you about the most common ideas of automated emails which you can start to send right away to help your business grow

1) Select an automation tool 

 You must select the best platform for your Email Marketing campaigns

2) Understand your target audience 

You must send multiple emails to your target audience and see what is working and what is not, for this you can apply the rule of A/B testing as it will eliminate all guesses work and the testing is data-driven

3) what to keep in mind before starting

 Write a clear subject line, make it easy to unsubscribe, give a personal touch and do some thanksgiving

 4) See the layout of Emails

You must look for the structure of the Emails on desktop and on mobile and you can add visual elements too and it should have links to your social media profiles

 5) Get close to customers 

You need to collect info from your customers and send emails timely to get in close touch with your customers and test your Emails before sending

6) Be clear with the call to action    

Your main goal should be to drive more clicks to your landing page and you should only include one primary CTA rather than multiple CTAs which would confuse your audience

7) Make your audience reply to you 

Make your audience reply to you as there are people who are interested in your business and your message should look like it’s coming from a human rather than a robot

8) keep track of important metrics

If you are using google analytics you should look for metrics like open rate and click rates etc

9) quality wins over quantity

You should not overdo sending emails as it may lead to unsubscription instead send fewer emails but the quality should be good

10) Review your results

It is important to analyze your results and measure whether your tactics are working or not

Libra Web Solutions – Digital Transformation Company Mumbai India, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for Digital Marketing, Online Marketing, SEO, SMO, Email Marketing

23 Dec20210
63

6 Popular payment gateways

Ecommerce Solutions, Online Marketing

There are hundreds of payment gateways that are used by a lot of customers In this article, we will discuss some important payment gateways

1)PayPal  

Paypal is available in more than 200 countries and supports over 25 currencies and with PayPal, it is not a compulsion to open a PayPal account to pay with PayPal the transactions are to be carried outside your site which is fully secured quick and is easy to set up and card transactions are processed without taking any time

2) Amazon Pay  

Amazon pay is there in 16 countries and 12 major currencies and customer never leaves the site for checkout here the customer should have an amazon account to pay In amazon pay customers have easy checkout while you get cashback rewards, customer help is good and it integrates easily with WordPress and sending money is much easy.

3) Stripe  

Stripe was founded in 2011 and it supports over 135 currencies. Stripe is good at implementing monthly fees like memberships it is developer-friendly and has consistent service it is easy to use and offers great support services

4) GooglePay

Merchants don’t pay transaction fees when customers use Google Pay to buy here you just have to tap and pay and is a fast and secure mobile payment and  app is freely available on the play store

5) Skrill

 Skrill offers many options for payments like cards, cash, and email transactions, provides the highest level of security Here to access, the user will just have to open an account on the website

6)  Venmo

In Venmo payments can be made to those who don’t use Venmo while it offers a fun element like making friends or sending emojis when paying to someone and is free to use

If you have any queries on payment gateways then you can contact us at info@librawebsolutions.com. At Libra web solutions we successfully transformed around 80 eCommerce ventures for customers from the UK, Australia, India, Hong Kong, Singapore since 2008.

04 Dec20210
67

Best Content marketing tips for your eCommerce store

Ecommerce Solutions, Online Marketing

This article will give Content marketing tips that you can apply in your Ecommerce store

1) Why use Content Marketing for Your eCommerce Store?

Content marketing is a crucial way through which an eCommerce brand can get a unique position from its competitors

 2)  Content marketing is useful for SEO

When you create really good content you have a chance of optimizing it for your keywords which will eventually improve your SEO

3) Content marketing improves the relationship with  customers

Creating good content that has value improves the relationship with customers so making a content calendar is good for your campaigns and you should promote your content more as it is more important to get your content to your  audience

4) You must set the Goals 

Your goals should be to get organic traffic, referral traffic, social traffic, and  get  you email subscribers and get sales so stick to all for 6 months, and then you should see how each goal works

5) You have to select your channel for your content

The easy way to promote your content is by your media like social media, Emails, and your blog through this you will make a connection with your visitors

 6)  Be clear to your audience

You should let the shopper imagine more clearly what owning the product would be like for them while the content should tell how to use the product or its features

7) Maintain consistency for your content

Update your website with fresh and unique content continuously. you can use  Google Analytics to find out what are the terms people are using for looking for products and services

8) You can add social media buttons to your Ecommerce website

One should add some social media buttons to your eCommerce website. So your visitors can share the content they like. This will increase the traffic by which sales also will be increased

9) Use Videos to explain products

You can use videos to explain your products which is a powerful way teaching will also be included here and one has to reach the audience beyond the products which will turn useful for the products

 10) Get new Ideas

You must have fresh ideas for the content like blog, newsletter, magazine, guides, and review of products, press release, opinion, piece ebook, etc apart from this the content with videos, images, memes, demo’s should also be produced

If you have any queries on the eCommerce store then you can contact us at info@librawebsolutions.com. At Libra web solutions we successfully transformed around 80 eCommerce ventures for customers from the UK, Australia, India, Hong Kong, Singapore since 2008.

20 Nov20210
50

Tips on Social Media Marketing

Online Marketing

What is this article about

In this article we will study about some tips on Social media marketing which are given below : 

  1) Make a well planned strategy

Research about your target audience and make a goal , post informative content ,be consistent , analyze the results and repeat

 2) Study your competitors

Study your  competitors ,build relationship with your audience and pay attention to current trends and get an idea of what people are looking for in your industry

 3) Find out what make you special 

Find out what makes you special and why would people follow you .Listen to community and provide them great content and lead people to comment , share and follow

4) Decide target audience   

Flip the script and look for minor details like age , gender , state , country , interests and learn about them that you want to target 

5) Pick the right social network  

Find out which networks are good for B2B and B2C and pick platforms accordingly and create a full complete profile on them

6) Create best content

Look at what kind of demographic uses which network and what content they like and content should educate , entertain and inspire

7) Start with Fb , twitter and linkedin

Build a facebook page,use linkedin company page and publisher tool and remain active and post continuously for twitter

 8) Try Social Commerce

Try selling products directly on Social media .Social apps that facilitate Social Commerce are instagram shops , facebook shops and pinterest

9) Focus on video content too

Make whiteboard animation videos and informative videos in youtube for increasing brand awareness

 10) Generate leads

All the networks are free to join so you just have to Remain active and post content continuously to increase followers and generate leads

Libra Web Solutions – Digital Transformation Company Mumbai India, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for Digital Marketing, Online Marketing, SEO, SMO, Email Marketing, social media marketing services

23 Oct20210
43

Here’s everything you need to know about email automation

Online Marketing, Web Design and Development

Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales—and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically. Small-business owners don’t have the time to send individualized messages to their customers. Using automation, they can save time by setting up the email platform to send messages when customers take specific actions. While automation sounds robotic, it actually allows business owners to develop closer relationships with their customers by maintaining effective communication and brand awareness.

Benefits of email automation

There are very compelling reasons to invest in an email automation platform, such as iContact, MailChimp or Constant Contact.

  • Email marketing is effective – Email marketing is still one of the most popular and effective forms of marketing for most businesses. More than 90 percent of all U.S. consumers use email daily, and it’s more than 40 times more effective for gaining new customers than social media. Emails are at least three times more likely to prompt a purchase, and the average order value is 17 percent higher (1).
  • Save time and money – Email marketing provides high returns for less time investment than writing manual emails. Event-triggered automated emails can save 80 percent of a direct mail budget (2).
  • Consistent branding – Automating email messages allows business owners to spend more time crafting them and keep the messaging and tone consistent.
  • Customer engagement and retention – Email automation provides a quick and easy way to keep in touch with customers and encourage them to make additional purchases.
  • Segment customer lists – To create more engaging emails for customer groups, segment messages by gender, age, location or other demographics.
  • Use metrics to improve emails – Use key performance indicators like delivery, open and click through rate to improve your emails.

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When to use automation

Different businesses may have different workflows they wish to automate. Automated email campaigns can be complex or simple. Most platforms provide ways to set up workflows that will deliver messages based on more intricate steps taken by recipients.

The most frequent uses for email automation are:

  • When a subscriber signs up for your email list – Send a welcome message to let them know they’ve been added to the list and to give them an idea of what to expect from future messages.
  • An email series – If you provide some kind of online courses or tutorials, you can break it up into a series that is delivered over the course of a few days, weeks or months.
  • Annual messages – Send out yearly messages on someone’s birthday or some other type of anniversary to keep customers engaged, like product coupons.
  • Website activity – Set up your email automation to send customers an email based on specific links clicked or material downloaded.
  • Following up after a purchase – Send customers an email thanking them for their purchase and recommend additional products for them.
  • Surveys – Another engagement tactic, surveys allow you to gain important feedback about the shopping experience and helps customers feel valued.

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Connect with your new contacts

Make a powerful first impression. Show customers, students, or volunteers everything you have to offer by setting up an onboarding series. Let people know you’re thinking about them by creating an annual ‘Happy Birthday’ email. Or, simply extend a warm welcome to new contacts.

Sell more stuff

Put your purchase data to work for you. Connect your e-commerce store with MailChimp to improve the shopping experience for your customers and generate more revenue.

Turn website visitors into customers

Bring potential customers back to your site with ads that automatically display at the moment they’re ready to buy.

Boost loyalty

Nurture lasting relationships by showing customers you appreciate their support. Marketing automation helps you reach out to first-time shoppers to thank them for their patronage. Or, reward your top spenders with discounts triggered by their shopping behavior.

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Win people back

Re-engage lapsed customers or inactive subscribers by creating a win-back email series or targeted ad campaign.

Customize, test, repeat

With MailChimp, you can create the perfect automation for any situation. Provide educational resources to get new contacts acclimated with your organization or products. Share blog updates from your RSS feed, so your audience never misses out. Remind people to renew their membership and reward your top supporters. Or, build your own custom automations with triggers and send times that meet the unique needs of your business.

Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services

Marketing Automation Essentials

What Is Marketing Automation?

If you run a small business, you probably wear a lot of different hats. Often there’s little time to think about drawing traffic to your site, growing your following, or selling your stuff—even if it is vital to your success. Marketing automation is software that handles these tasks for you. Instead of creating a one-off campaign every time you need to talk to your customers—via emails or your social media channels—you can set up automations, and never have to worry about customers slipping through the cracks.  

Our Best Tips for Designing Successful Automated Emails

When you create automated emails, you can keep customers engaged without the hassle of sending messages one by one. But how do you automate outreach without losing authenticity? It’s easier than you might think. MailChimp makes it a breeze to wish customers happy birthday or to say thank you for a purchase. By creating customized, targeted emails that send when triggered by a specific date, event, or activity, you can send thoughtful messages that match the look and feel of your brand and resonate with your customers.

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Exploring Abandoned Cart Strategy with Topo Designs

Even when your site is chock-full of good stuff, sometimes your customers get distracted—by a cat video or a celebrity gossip blog, perhaps—and they leave your site before buying what they really wanted. Topo Designs, a Colorado-based outdoor lifestyle goods company, knew that creating the right abandoned cart campaign could easily solve this problem, so they tested variables within MailChimp’s abandoned cart automation to figure out what brings customers back. The result? An abandoned cart email that consistently receives a 20% click rate.

Tips for Better Retargeting Campaigns

You can have the world’s savviest marketing plan in place and customers still don’t always click on something the first time they see it. Whether they encounter your ads on Facebook, Instagram, or another channel, they may not make a purchase until they’ve seen what you’ve got through multiple avenues. That’s where Google remarketing ads come into play. Google remarketing ads help you reach people who have expressed interest in your products—wherever they go online—and bring them back to your store when they’re ready to buy.

Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services

Combining Abandoned Cart Messaging and Product Recommendations

When customers leave something in their cart, reminding them to come back for it is only polite. And it’s not just about manners, it also yields real results for businesses—we’ve found that our average user earns enough money from their abandoned cart automation to pay for their MailChimp account. Abandoned cart messaging lets you do more than nudge customers to return and buy the original item they were eyeing, you can also recommend similar items they might like using their purchase history and behavior on your site.

How to Identify Your Best Email Automation Triggers

Automated emails improve engagement and benefit your bottom line. These messages are triggered by specific customer actions, like joining a mailing list, making a purchase, or filling out a quote form. They can even be prompted by inaction—like when a customer places an item in their shopping cart but doesn’t actually buy it. And although they boost business, it’s a good idea to evaluate what you’re sending and why. 

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What Is Retargeting?

Sometimes customers stumble upon your online store before they’re ready to make a purchase. In fact, 97% of first time site visitors leave without buying anything. This is where retargeting is key. Google remarketing ads—also known as retargeting ads—bring back website visitors who left your store. These ads reach shoppers across many other channels of the web, whether they’re reading an article, listening to music, or shopping somewhere else. And when you create retargeting ads in MailChimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us.

Identifying the Most Profitable Automations for E-Commerce Businesses

For e-commerce businesses, automations can increase sales exponentially. But with a variety of automation tools at your fingertips, it can be hard to know where to begin. We evaluated the data from 150,000 businesses that use MailChimp and determined that although tools like abandoned cart, product follow-up, and category follow-up automations are the most effective for selling more stuff, there are others that work better for boosting customer loyalty or re-engaging customers

Single Email or Series? Choosing the Most Effective Automation for Your Business

MailChimp’s marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. We evaluated data from 150,000 businesses that use MailChimp to compare single and multiple-email automations and to learn which yields better results. Our findings showed that if your goal is to sell more stuff, opting for an automation series can help increase impressions and result in more sales. But there are interesting outliers

Turn New Customers into Regulars with These 4 Automated Campaigns

Finding new customers is exciting, but it’s even better when customers return to your shop again and again. With MailChimp’s marketing automation, it’s easier than ever to keep shoppers coming back for more. It all begins with your first impression, and our welcome automations help you put your best foot forward. And after a purchase is made, you can solidify their love for you with an order notification that matches the look and feel of your brand. You can even reward customer loyalty and say happy birthday.

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Turn Window Shoppers into Customers with Product Retargeting Emails

Research shows that only 5% of customers who visit your site add items to their cart, so how can you reach the other 95%? Product retargeting emails can help—in fact, they generate 90x more orders per contact than regular bulk campaigns. These automated emails send to subscribers who view your items, but leave your site without adding anything to their cart. The most successful product retargeting emails test for the best time, include product recommendations, identify their audience, and speak to their goal. Still not sure how to make retargeting work for you? 

How to Make Retargeting Work for Your Business

When customers leave your site without buying anything, retargeting creates the awareness they need about your brand and a clear path back to your store. Ideally, retargeting is part of a long-term strategy for businesses that already have a solid following. They are particularly helpful in specific moments, like when you want to promote your best selling stuff, advertise a new collection, or feature surplus items

All your automated bulk email marketing needs are answered here at Libra web solutions. If you are looking for having email marketing done for your customers, explain us the concept and we will strategize, design, and send and get you know about the reports on open, clicks and more.To know more you can contact us at info@librawebsolutions.com.

04 Aug20210
50

Confused between selecting custom theme or readymade theme for your business?? Check this out

Online Marketing, Web Design and Development

Foremost consideration is how your eCommerce store should look like. The first decision you will make is how your  theme design should be? Here, the question arises if it’s readymade or custom theme for your store. Both themes have different functions and outcomes and have their benefits. To help you out in decision making process, we have mentioned pros and cons of both ready-made theme and custom theme to let you choose what suits best for your eCommerce store.

The first and very important thing you are interested in is the appearance of your page and it’s functionality. One of the first decisions you have to make is choosing a ready made WordPress theme or you need a fully customized website completely designed from scratch, specifically for your needs.

Each of these options have their pros and cons. We will consider them in our today’s article.

Readymade Theme

If you look on various online resources, you may find tons of website templates are available online that can be customized according to your requirements and used quickly. Such Readymade templates were designed by other designers who have already build them and uploaded online to be downloaded by any user. Whoever wants the buy template, can download, modify and use it. Generally, readymade templates are used by several users already and if you want to buy and customize, then be ready to pay big bucks.  It’s better to have your customized template in that case.

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Here is a list of Pros and Cons of using Readymade Magento Theme:

Pros

Affordable

Using readymade website design renders the major benefit of saving cost of hiring a developer to design it for you. You may start anytime with a readymade template. Only, you need to pay for integrating the website. It’s a cost-effective way to step to the eCommerce world, mainly for the small companies who have just started their business.

Support 

As these website themes are designed by any developers in the world, there is always support and troubleshooting guide provided by them. Even, if you want to learn how to customize it, you will be able to find the relevant information from its existing base code. Lots of reading material, forums, FAQ, blogs and other helpful information are also available online to provide support to the users.

User-Friendly 

This is one of the major concern of users, however, whether they have a single or multiple product store, the website themes are user-friendly. These templates are designed to fit the business requirements, hence using these themes will make your website catering business needs. 

Libra Web Solutions service include: Website Developers, Hire Website Developers, Hire Website Designer, Website Design, Website Designer

Add-ons

Even if you feel website theme lacks few functionality, then it’s not a major problem as it’s provides with the add-on on the given app store where you can find the relevant service that performs the specific function.

The biggest advantage of ready-made WordPress themes is the future. Of course, this is not true for all ready-made WordPress themes. But the best of them come with regular updates, good support and a large active community that can help with settings, problem solving and so on.

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Cons 

Limitations 

The biggest disappointment you experience is the lack of customization beyond a certain point. Designing these themes according to your business requirements mean adding extra cost that may reflect your budget. It possess limitation to expand further if used for long time and your eCommerce store is growing. Grabbing your customers by providing with additional functionality will not be fulfilled by these readymade made themes. 

Brand Fit 

Another drawback of using such themes is its incapability to represent your brand online. As these themes are designed embedding general functionalities, therefore, it will be hard to fit them in your brand. Moreover, such themes have been already used by other business, therefore, it possess high risk of demonstrating your websites same way as other websites. As setting your brand apart from competitors and gaining customer interest in uttermost important, therefore having a similar look will not work for long. 

Responsive

Other devices in addition to desktop is in high demand. Lacking responsiveness leads to poor rankings of websites. As Google even prefer responsive website, therefore, find a responsive website theme, however you need to do vast research which seems very difficult.

In general, the disadvantages of choosing in favor of the ready-made theme depend on who you are buying the theme from. Is the code clean? Did the developers follow the recommendations of WordPress when developing? For example, separating the functionality of the kernel from the theme design. What is their support?

The only disadvantage that will always persecute you, no matter what ready-made theme you choose – a limited possibility of customization. In most cases, you will have to stay within the bounds set by the author of the theme and configure only simple things like color, fonts and images.

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Customized Theme 

On deciding to go for website design without using any existing template or framework, then the website designing is done by using the scratch. Commonly, this is a type of drawing a sketch on a paper or using a wireframe software to have your idea into an outline of how your website should look like. This basically contains webpage elements like navigation panel or block placed on the desired location. Using software puts a real impression of the website color, features and feel. On finalizing, designers convert this PSD to HTML to create your website template. It gives an idea to designer of how to design your webpage by placing the elements as shown in the scratch.

Libra Web Solutions service include: Website Developers, Hire Website Developers, Hire Website Designer, Website Design, Website Designer

Here is a list if Pros and Cons of using Customized Magento Theme:

Pros

Functionality

Identification and understanding of the business needs will interpret the right way of how to design your website. It restricts from inexpensive modifications and tremendous changes before finalizing the actual end-product. Custom made designs fulfill the customer needs by deploying designs understanding the unique business needs. Choosing the right color, design, layout, pictures, background and endless things gives a unique look and feel to your website by applying your vision. It gives you the numerous features that you are looking for your website. You will get freedom to make it as powerful as you want to tailor business needs.

Unique 

Planning to have a website design is not enough if it does not cater user requirements.  Already, the market is flooded with tremendous online stores, recognizing your brand among competitors is better provided by unique website design. After all, it is your representation of business. Custom made design will reflect your identity and differentiate it from rest. Establishing a powerful presence by owning a website having custom made designs will gain potential customer attention and letting them knowing how serious you are about your products and services.

SEO Friendly

Custom designed website is SEO friendly, this makes sure of getting top rankings for the website. Increased chances of ranking the website ahead among competitors. More exposed to traffic, maximum visitors will come resulting to increase ROI. The websites are designed using your ideas and customized to make it perfect for the business representation.

Control

Utilizing the custom theme gives you complete control of your website. This is the best way to control how your website will look like, how your brand should be showcased to the customer, how to improve the websites and how to make it impressive for the users.

The first bonus of custom website – you will get the exclusive design. Considering millions of blogs and websites on WordPress, any ready-made theme is doomed to be used not by several blogs, but much more. So you have the opportunity to immediately stand out from the crowd.

The second big advantage of custom website is it’s functions. There are lots of plugins on WordPress but it may be difficult to find what you need. But, if you have your own custom website, the developers can add all the needed functions and elements that will help you to succeed in your sphere.

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Cons

Maintenance 

When you decide to have a custom designed website, then be ready to add extra cost to its maintenance. Whether you have an in-house developer or want to hire a professional, maintaining the website needs an extra investment. The cost may range depending on the complexity of the website, size and type. This will allow you to make the website promoting the brand. So, don’t fear in investing the amount in website as its going to benefit business. 

Expensive

Planning to have a custom designed website requires developing it according to the business demands. So, it will be expensive for you additionally if you do not know how to code it or don’t have any in-house developers. Only a professionally highly skilled developer will be able to manage it right way, making good use of your investment.

Obviously, the biggest disadvantage of developing your own WordPress website is its price. It will cost you hundreds of dollars, and sometimes thousands. Depending on your budget it can serve as an excuse for an immediate negative decision. On the other hand, it is important to invest in your online representation. So all that has been spent to make your site attractive and make it an effective part of your business – is a good investment.We have listed down Pros and Cons of both Readymade and Customized Magento Theme to help the users in taking the right decision for their business. It is your decision to choose by considering several factors including the budget and urgency of having them. As “one size does not fits all”, therefore consider all requirements before deciding one. But now, when you know all the sides and hidden secrets, it will be much easier for you to choose the ready-made theme or get your custom website. 
And what do you prefer, custom design or ready-made themes?

Libra Web Solutions – Digital Transformation Company Mumbai India, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for Web development, Web Design Company, Agency, Responsive websites design & development, UI/UX, Website redesign, Website Maintenance

12 Jun20210
36

Search engine optimization services

Online Marketing, Web Analytics

1. Website analysis:

We analyze the nature and behaviour of each
element of the web pages and search engine’s algorithm, as well as their
interactions. We deal with the 5 most important areas like design- in order to
make a website SEO friendly we should focus on the website design, technical-
we analyze the factors like how much time your website is taking for loading in
search engines etc and tell the client, usability- our website analysis
services helps you identifying target keywords which you may use to get more
exposure by managing them.

2. On page optimization:

Our team believes in giving proper and equal attention to on-page optimization. A separate SEO strategy is designed for each website. We have a list of on-page services like content, key words, sitemap, meta tags, anchor text, image air text, title tag etc. our team is up to date about the changes that happen in the world of search engine optimization and hence we guarantee 100% results to our web development.

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3. Directory submission:

Our directory submission service goes in
complete alliance with SEO and aims at boosting your website or blog ranking on
all search engines. Our expert team handles all the submissions manually, which
are done over relevant yet high PR directories. Our services aim at delivering
long lasting and effective results and also help in engaging the right segment
of the audience within stipulated time. We let our clients to monitor the
entire process from order placing to final reporting. Our team is quick as they
have list of best directories, where as web master will need to make a list of
best directories before submission.

4. Blog optimisation:

We provide 100% unique and original content and we make sure that the content we provide is fresh and appealing, we make the words timeless. We are inventive and allow the reader to proceed further in the story. Every blog post of ours has a message to convey. We deliver timely service in the field of online blog writing.

Libra Web Solutions service include: Online Marketing Strategy, Online Business Marketing Services, Small Business Marketing Strategies, Online Business Marketing Strategies.

5. Keyword analysis and ranking:

With our keyword analysis you can achieve
complete page-based analysis optimisation, generate an overview of all keywords
associated with pages and their KPIs, you can also identify trends and growth
potential and use advances filters for each page. Our key features include
receiving insights in real time, save time analyzing and comparing pages as
well as domains, identifying your competitor’s unique key words, dominating
your competition, unveiling the competitor’s content strategies and find new business
niches and competitive opportunities.

6. Sitemap submissions:

Our sitemap submission service has been honed over years to ensure that your sitemap is not only created properly, but is submitted to the most applicable search engines and web directories. This ensures that you are going to get the best possible exposure for your websites and so that you have all of the deep links and pages of your website cached and indexed easily by the search engines. We will create and optimize your sitemap in a variety of formats in order to make sure that they are accepted. We will submit your sitemap to different resources to ensure that they are well received.

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7. Bookmarking: Our bookmarking service experts will provide you interesting and useful content for your blog. This content will help you travel far whereas generic, repetitive information will take you nowhere. We offer smart social bookmarking services experts do completely manual and professional social bookmarking. Our experts handle the job social bookmarking services for you, thus freeing your time and resources to apply it to some or other important tasks. We provide regular updates reports for you to monitor the performance of the links submitted by us to social bookmarking sites.

Libra Web Solutions – Digital Transformation Company, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for any Web, E-Commerce, SEO ,DevOps, Mobile Apps, Analytics,Web Application Security, Virtual assistant services. Cloud and Things requirements.

19 May20210
35

Marketing and support services

Online Marketing

1. Web research services:

We deliver web research and web scrapping
solutions for data collection for data collection. Our specialists collect
process and deliver discrete information scattered across domains that meet
your business requirements. Our customized web research solutions enable you to
derive information required for informed decision making. We specialized in
data mining, data collection and data research for analysis from diverse
industry domains including retail and ecommerce and many more.

2. Lead generation services:

We are one of the leading lead generation service providers. Our lead generation services include white paper leads, contact discovery, data cleansing, appointment generation, account profiling, sales leads, business sales leads, business to customer B2C lead generation, technology sales leads, automated sales lead generation, building permit sales leads, multi level marketing lead generation.

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3. Information building:

Our building services are committed to create
and support healthy and productive environments in which to work and learn.
Working as a team our goal is to make your experience rewarding, comfortable
and safe by providing support services that are responsive, customer oriented
and efficiently managed.

4. Calendar management services:

Most of the businessmen find it difficult to manage their increasing client base plus staying on the top of the managerial tasks vital to keep their trade on track. Calendar management helps the business people in keeping track of their appointments and managing demands. We setup your calendar account using your email and a password, you can administer the appointments, specify periods, can send email remainders etc.

Libra Web Solutions service include: Online Marketing Strategy, Online Business Marketing Services, Small Business Marketing Strategies, Online Business Marketing Strategies.

5. Drop box organisation:

we help you to organize your dropbox by
providing customisable solutions and individualised support to help admins and
manage at scales. We can help you with account capture, network control, enterprise
mobility management support, domain insights, integration and development
support, assigned account success manager and provides 24/7 phone support.

6. Managing spreadsheets and getting ready for
powerpoint coaching:

We help you manage your spreadsheets without any errors and help you to keep in control of your spreadsheets. We help you keep in control of your spreadsheets, manage your spreadsheets, producing catalogue of your spreadsheets, identifying critical spreadsheets, rebuilding your spreadsheets, training your team in techniques, delivering a formal governance process.

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7. Voicemail checking:

Our voicemail system answers your calls when you are on the line away and allows caller to leave a message and allows voicemail user to forward and reply to messages. When you can’t answer the phone, callers can leave you detailed message so that you never miss a call. You can retrieve your messages from your phone or remotely from any phone at anytime.

Libra Web Solutions – Digital Transformation Company Mumbai India, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for Digital Marketing, Online Marketing, SEO, SMO, Email Marketing

04 May20210
53

Follow these simple tips if you are freshening your online store

Ecommerce Solutions, Online Marketing

One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements.

Your Internet store sales went down and you don’t know what to do? There may be a handful of reasons, for example, bad search engine optimization, poor checkout process or low security level. But what may possibly go wrong if everything is alright? Maybe your store is little bit dated. When was the last time you featured new products, added content or changed shop design? People always like something new. So, if you want to keep up with times you should always do something in order to make your store look fresh and fancy.

What exactly you should do and how? Experts from Practical Ecommerce gave good advice on how to keep your site fresh. Additionally, for more convenience, we will provide you with best shopping cart platforms that will allow you to implement some of the tips on how to freshen your Online Store.

Your store is the most critical asset you have. Keep it alive and fresh.

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9 Freshness Tips

Here are 10 tips to help keep your store current, fresh and relevant. Many of these borrow from basic merchandising concepts. Others are simply common sense.

  1. Clean up the site weekly. Assign someone to go through the home page, category pages, shopping cart, any other parts of your store where content might be changeable. Clear our old promotions and seasonal content. Make sure there are no missing images. Look at customer product reviews to make sure postings are appropriate. Make sure you don’t have featured products that are out of stock.
  2. Feature new products. Consumers want new products. Make sure you launch new items, and then tell your visitors about them. Create categories that feature new items. Move new items to the top of your product listings. Write a blog post about them.
  3. Rotate your promotions. If you feature daily, weekly or seasonal specials, rotate them regularly. In my previous online jewelry stores, our “sale” pages were among the most trafficked. They were the first place many visitors went. If visitors see the same promotions week after week, they stop noticing them at all.
  4. Experiment with different navigation. When you set up your store, you probably did some level of testing on how people were interacting with your website. When is the last time you did that? Look at your analytics and see what paths people are following. If you have categories that are not drawing attention, but you want people there, then set up an easier path. Likewise, if people are not using a link, get rid of it and try a new one.

    Libra Web Solutions service include: Ecommerce Loyalty Programme Development, Customer Retention Strategy Development, Loyalty Programs for Small Businesses, Ecommerce Development Strategy

  5. Change your theme. With many modern shopping carts, it is easy to “reskin” your site with a different color theme or background. Give it try. It can give your entire store a new look without a lot of investment. Try a red and green theme at Christmas, and gold and brown one for the fall. Even putting some more theme-oriented images throughout the store will add some freshness.
  6. Be competitive. Pick your top five competitors and review their stores at least weekly. You may find one offering a 50-percent off sale, or a 2-for-1 deal on your best selling products. You may not decide to match the offer, but you should at least be aware of it and be prepared to modify your promotions or featured items.
  7. Be aware of design trends. Web design changes continually. It used to be that three columns of category images on your home page were standard. Top and left navigation was required. Not any more. For many retail sites, minimalist is in. White space is good. Huge rotating product banners are now common. Product videos are becoming mandatory in some retail segments. When you shop online, note the things you like and incorporate them in your wish list for your next redesign. Investigate the amazing capabilities of CSS3 and HTML5. Your site may look dated if you don’t keep up.
  8. Post fresh content. If you maintain a blog — or post to social media sites — add new content regularly. Make sure you monitor posts and communications from customers and prospects, and respond to them quickly.
  9. Maintain your inventory stock messaging. Nothing annoys me more than a store where the majority of items are “out of stock”. You may give a store the benefit of the doubt, but in most cases it’s just being lazy. If you know items are going to be out of stock for more than a day or two, hide them.

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Do a complete redesign every three-to-five years. It should be more often in certain competitive and trendy industries. Design is trendy. If your website is more than five years old without a redesign, chances are your store looks pretty old, which affects visitors view of it.

If you have any queries for tips on your online store then you can contact us at info@librawebsolutions.com. At Libra web solutions we successfully transformed around 80 ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008.

18 Apr20210
33

Email marketing support

Online Marketing

1. Mass email services:

Mass emailing became an essential component of
mass email marketing strategies. We deliver perfect mass mailing service for
permission based mass email marketing campaigns. We can help you with web based
mass email sender, email message personalisation, email message templates, easy
html message editing, and supporting embedded images. With the powerful
features of mass mailing you can get best results and beat your competition.

2. Responsive client services emails:

The complete process for customised responsive email services offered by us has been simplified to provide our clients mobile optimized email designs at a reasonable cost. After completely understanding your requirements we will design a mock up for your emails. You can get a cost effective, compatible with refreshing look and structured coding, with no downtime. 

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3. Emails to market content:

We use custom marketing workflows to guide customers through a personalised buying journey. We provide you with easy beautiful and results driven campaigns, help grow and segment your audience without limits, optimize your campaigns, personalize the content and preview the inbox. Along with that our features include contact management, campaign creation, email sending, campaign tracking, transactional emails and support.

Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services.

4. Marketing email news letter:

We give you everything you need to run
beautifully designed, professional email marketing campaigns to grow your
business. We create gorgeous email campaigns that get results, create customer
journeys, add personalization, create smart segments, develop relationship with
every subscriber, and grow your email list to reach a bigger audience.

5. Proofreading emails:

We allow you to easily correct/proofread your emails. However, we do not change the meaning of the text and translate them. We only proof read them. Your emails will reach our team and we will correct it and then send it to the original recipients, exactly as if it were sent directly from your email. All your messages will be completely secure with us. We never use the gmail access permission for anything other than correcting the emails that you choose to be corrected.

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6. Sending e-greeting cards:

E-cards are similar to a post card or greeting card. The primary difference is that it is created using digital media instead of paper or other traditional materials. We will customise the inside text whether you want to send just a few or thousands of ecards. We use mobile friendly cards with highest quality designs and simple design process with a wide range of personalisation features, corporate branding information to your e cards.

If you are looking for having email marketing done for your customers, explain us the concept and we will strategize, design, and send and get you know about the reports on open, clicks and more. To know more about our virtual assistant services please contact us at info@librawbsolutions.com.