Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales—and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically. Small-business owners don’t have the time to send individualized messages to their customers. Using automation, they can save time by setting up the email platform to send messages when customers take specific actions. While automation sounds robotic, it actually allows business owners to develop closer relationships with their customers by maintaining effective communication and brand awareness.

Benefits of email automation

There are very compelling reasons to invest in an email automation platform, such as iContact, MailChimp or Constant Contact.

• Email marketing is effective – Email marketing is still one of the most popular and effective forms of marketing for most businesses. More than 90 percent of all U.S. consumers use email daily, and it’s more than 40 times more effective for gaining new customers than social media. Emails are at least three times more likely to prompt a purchase, and the average order value is 17 percent higher (1).
• Save time and money – Email marketing provides high returns for less time investment than writing manual emails. Event-triggered automated emails can save 80 percent of a direct mail budget (2).
• Consistent branding – Automating email messages allows business owners to spend more time crafting them and keep the messaging and tone consistent.
• Customer engagement and retention – Email automation provides a quick and easy way to keep in touch with customers and encourage them to make additional purchases.
• Segment customer lists – To create more engaging emails for customer groups, segment messages by gender, age, location or other demographics.
• Use metrics to improve emails – Use key performance indicators like delivery, open and click through rate to improve your emails.

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When to use automation

Different businesses may have different workflows they wish to automate. Automated email campaigns can be complex or simple. Most platforms provide ways to set up workflows that will deliver messages based on more intricate steps taken by recipients.

The most frequent uses for email automation are:

• When a subscriber signs up for your email list – Send a welcome message to let them know they’ve been added to the list and to give them an idea of what to expect from future messages.
• An email series – If you provide some kind of online courses or tutorials, you can break it up into a series that is delivered over the course of a few days, weeks or months.
• Annual messages – Send out yearly messages on someone’s birthday or some other type of anniversary to keep customers engaged, like product coupons.
• Website activity – Set up your email automation to send customers an email based on specific links clicked or material downloaded.
• Following up after a purchase – Send customers an email thanking them for their purchase and recommend additional products for them.
• Surveys – Another engagement tactic, surveys allow you to gain important feedback about the shopping experience and helps customers feel valued.

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Connect with your new contacts

Make a powerful first impression. Show customers, students, or volunteers everything you have to offer by setting up an onboarding series. Let people know you’re thinking about them by creating an annual ‘Happy Birthday’ email. Or, simply extend a warm welcome to new contacts.

Sell more stuff

Put your purchase data to work for you. Connect your e-commerce store with MailChimp to improve the shopping experience for your customers and generate more revenue.

Turn website visitors into customers

Bring potential customers back to your site with ads that automatically display at the moment they’re ready to buy.

Boost loyalty

Nurture lasting relationships by showing customers you appreciate their support. Marketing automation helps you reach out to first-time shoppers to thank them for their patronage. Or, reward your top spenders with discounts triggered by their shopping behavior.

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Win people back

Re-engage lapsed customers or inactive subscribers by creating a win-back email series or targeted ad campaign.

Customize, test, repeat

With MailChimp, you can create the perfect automation for any situation. Provide educational resources to get new contacts acclimated with your organization or products. Share blog updates from your RSS feed, so your audience never misses out. Remind people to renew their membership and reward your top supporters. Or, build your own custom automations with triggers and send times that meet the unique needs of your business.

Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services

Marketing Automation Essentials

What Is Marketing Automation?

If you run a small business, you probably wear a lot of different hats. Often there’s little time to think about drawing traffic to your site, growing your following, or selling your stuff—even if it is vital to your success. Marketing automation is software that handles these tasks for you. Instead of creating a one-off campaign every time you need to talk to your customers—via emails or your social media channels—you can set up automations, and never have to worry about customers slipping through the cracks.  

Our Best Tips for Designing Successful Automated Emails

When you create automated emails, you can keep customers engaged without the hassle of sending messages one by one. But how do you automate outreach without losing authenticity? It’s easier than you might think. MailChimp makes it a breeze to wish customers happy birthday or to say thank you for a purchase. By creating customized, targeted emails that send when triggered by a specific date, event, or activity, you can send thoughtful messages that match the look and feel of your brand and resonate with your customers.

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Exploring Abandoned Cart Strategy with Topo Designs

Even when your site is chock-full of good stuff, sometimes your customers get distracted—by a cat video or a celebrity gossip blog, perhaps—and they leave your site before buying what they really wanted. Topo Designs, a Colorado-based outdoor lifestyle goods company, knew that creating the right abandoned cart campaign could easily solve this problem, so they tested variables within MailChimp’s abandoned cart automation to figure out what brings customers back. The result? An abandoned cart email that consistently receives a 20% click rate.

Tips for Better Retargeting Campaigns

You can have the world’s savviest marketing plan in place and customers still don’t always click on something the first time they see it. Whether they encounter your ads on Facebook, Instagram, or another channel, they may not make a purchase until they’ve seen what you’ve got through multiple avenues. That’s where Google remarketing ads come into play. Google remarketing ads help you reach people who have expressed interest in your products—wherever they go online—and bring them back to your store when they’re ready to buy.

Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services

Combining Abandoned Cart Messaging and Product Recommendations

When customers leave something in their cart, reminding them to come back for it is only polite. And it’s not just about manners, it also yields real results for businesses—we’ve found that our average user earns enough money from their abandoned cart automation to pay for their MailChimp account. Abandoned cart messaging lets you do more than nudge customers to return and buy the original item they were eyeing, you can also recommend similar items they might like using their purchase history and behavior on your site.

How to Identify Your Best Email Automation Triggers

Automated emails improve engagement and benefit your bottom line. These messages are triggered by specific customer actions, like joining a mailing list, making a purchase, or filling out a quote form. They can even be prompted by inaction—like when a customer places an item in their shopping cart but doesn’t actually buy it. And although they boost business, it’s a good idea to evaluate what you’re sending and why. 

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What Is Retargeting?

Sometimes customers stumble upon your online store before they’re ready to make a purchase. In fact, 97% of first time site visitors leave without buying anything. This is where retargeting is key. Google remarketing ads—also known as retargeting ads—bring back website visitors who left your store. These ads reach shoppers across many other channels of the web, whether they’re reading an article, listening to music, or shopping somewhere else. And when you create retargeting ads in MailChimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us.

Identifying the Most Profitable Automations for E-Commerce Businesses

For e-commerce businesses, automations can increase sales exponentially. But with a variety of automation tools at your fingertips, it can be hard to know where to begin. We evaluated the data from 150,000 businesses that use MailChimp and determined that although tools like abandoned cart, product follow-up, and category follow-up automations are the most effective for selling more stuff, there are others that work better for boosting customer loyalty or re-engaging customers

Single Email or Series? Choosing the Most Effective Automation for Your Business

MailChimp’s marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. We evaluated data from 150,000 businesses that use MailChimp to compare single and multiple-email automations and to learn which yields better results. Our findings showed that if your goal is to sell more stuff, opting for an automation series can help increase impressions and result in more sales. But there are interesting outliers

Turn New Customers into Regulars with These 4 Automated Campaigns

Finding new customers is exciting, but it’s even better when customers return to your shop again and again. With MailChimp’s marketing automation, it’s easier than ever to keep shoppers coming back for more. It all begins with your first impression, and our welcome automations help you put your best foot forward. And after a purchase is made, you can solidify their love for you with an order notification that matches the look and feel of your brand. You can even reward customer loyalty and say happy birthday.

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Turn Window Shoppers into Customers with Product Retargeting Emails

Research shows that only 5% of customers who visit your site add items to their cart, so how can you reach the other 95%? Product retargeting emails can help—in fact, they generate 90x more orders per contact than regular bulk campaigns. These automated emails send to subscribers who view your items, but leave your site without adding anything to their cart. The most successful product retargeting emails test for the best time, include product recommendations, identify their audience, and speak to their goal. Still not sure how to make retargeting work for you? 

How to Make Retargeting Work for Your Business

When customers leave your site without buying anything, retargeting creates the awareness they need about your brand and a clear path back to your store. Ideally, retargeting is part of a long-term strategy for businesses that already have a solid following. They are particularly helpful in specific moments, like when you want to promote your best selling stuff, advertise a new collection, or feature surplus items

All your automated bulk email marketing needs are answered here at Libra web solutions. If you are looking for having email marketing done for your customers, explain us the concept and we will strategize, design, and send and get you know about the reports on open, clicks and more.To know more you can contact us at info@librawebsolutions.com.

Foremost consideration is how your eCommerce store should look like. The first decision you will make is how your  theme design should be? Here, the question arises if it’s readymade or custom theme for your store. Both themes have different functions and outcomes and have their benefits. To help you out in decision making process, we have mentioned pros and cons of both ready-made theme and custom theme to let you choose what suits best for your eCommerce store.

The first and very important thing you are interested in is the appearance of your page and it’s functionality. One of the first decisions you have to make is choosing a ready made WordPress theme or you need a fully customized website completely designed from scratch, specifically for your needs.

Each of these options have their pros and cons. We will consider them in our today’s article.

Readymade Theme

If you look on various online resources, you may find tons of website templates are available online that can be customized according to your requirements and used quickly. Such Readymade templates were designed by other designers who have already build them and uploaded online to be downloaded by any user. Whoever wants the buy template, can download, modify and use it. Generally, readymade templates are used by several users already and if you want to buy and customize, then be ready to pay big bucks.  It’s better to have your customized template in that case.

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Here is a list of Pros and Cons of using Readymade Magento Theme:

Pros

Affordable

Using readymade website design renders the major benefit of saving cost of hiring a developer to design it for you. You may start anytime with a readymade template. Only, you need to pay for integrating the website. It’s a cost-effective way to step to the eCommerce world, mainly for the small companies who have just started their business.

Support 

As these website themes are designed by any developers in the world, there is always support and troubleshooting guide provided by them. Even, if you want to learn how to customize it, you will be able to find the relevant information from its existing base code. Lots of reading material, forums, FAQ, blogs and other helpful information are also available online to provide support to the users.

User-Friendly 

This is one of the major concern of users, however, whether they have a single or multiple product store, the website themes are user-friendly. These templates are designed to fit the business requirements, hence using these themes will make your website catering business needs. 

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Add-ons

Even if you feel website theme lacks few functionality, then it’s not a major problem as it’s provides with the add-on on the given app store where you can find the relevant service that performs the specific function.

The biggest advantage of ready-made WordPress themes is the future. Of course, this is not true for all ready-made WordPress themes. But the best of them come with regular updates, good support and a large active community that can help with settings, problem solving and so on.

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Cons 

Limitations 

The biggest disappointment you experience is the lack of customization beyond a certain point. Designing these themes according to your business requirements mean adding extra cost that may reflect your budget. It possess limitation to expand further if used for long time and your eCommerce store is growing. Grabbing your customers by providing with additional functionality will not be fulfilled by these readymade made themes. 

Brand Fit 

Another drawback of using such themes is its incapability to represent your brand online. As these themes are designed embedding general functionalities, therefore, it will be hard to fit them in your brand. Moreover, such themes have been already used by other business, therefore, it possess high risk of demonstrating your websites same way as other websites. As setting your brand apart from competitors and gaining customer interest in uttermost important, therefore having a similar look will not work for long. 

Responsive

Other devices in addition to desktop is in high demand. Lacking responsiveness leads to poor rankings of websites. As Google even prefer responsive website, therefore, find a responsive website theme, however you need to do vast research which seems very difficult.

In general, the disadvantages of choosing in favor of the ready-made theme depend on who you are buying the theme from. Is the code clean? Did the developers follow the recommendations of WordPress when developing? For example, separating the functionality of the kernel from the theme design. What is their support?

The only disadvantage that will always persecute you, no matter what ready-made theme you choose – a limited possibility of customization. In most cases, you will have to stay within the bounds set by the author of the theme and configure only simple things like color, fonts and images.

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Customized Theme 

On deciding to go for website design without using any existing template or framework, then the website designing is done by using the scratch. Commonly, this is a type of drawing a sketch on a paper or using a wireframe software to have your idea into an outline of how your website should look like. This basically contains webpage elements like navigation panel or block placed on the desired location. Using software puts a real impression of the website color, features and feel. On finalizing, designers convert this PSD to HTML to create your website template. It gives an idea to designer of how to design your webpage by placing the elements as shown in the scratch.

Libra Web Solutions service include: Website Developers, Hire Website Developers, Hire Website Designer, Website Design, Website Designer

Here is a list if Pros and Cons of using Customized Magento Theme:

Pros

Functionality

Identification and understanding of the business needs will interpret the right way of how to design your website. It restricts from inexpensive modifications and tremendous changes before finalizing the actual end-product. Custom made designs fulfill the customer needs by deploying designs understanding the unique business needs. Choosing the right color, design, layout, pictures, background and endless things gives a unique look and feel to your website by applying your vision. It gives you the numerous features that you are looking for your website. You will get freedom to make it as powerful as you want to tailor business needs.

Unique 

Planning to have a website design is not enough if it does not cater user requirements.  Already, the market is flooded with tremendous online stores, recognizing your brand among competitors is better provided by unique website design. After all, it is your representation of business. Custom made design will reflect your identity and differentiate it from rest. Establishing a powerful presence by owning a website having custom made designs will gain potential customer attention and letting them knowing how serious you are about your products and services.

SEO Friendly

Custom designed website is SEO friendly, this makes sure of getting top rankings for the website. Increased chances of ranking the website ahead among competitors. More exposed to traffic, maximum visitors will come resulting to increase ROI. The websites are designed using your ideas and customized to make it perfect for the business representation.

Control

Utilizing the custom theme gives you complete control of your website. This is the best way to control how your website will look like, how your brand should be showcased to the customer, how to improve the websites and how to make it impressive for the users.

The first bonus of custom website – you will get the exclusive design. Considering millions of blogs and websites on WordPress, any ready-made theme is doomed to be used not by several blogs, but much more. So you have the opportunity to immediately stand out from the crowd.

The second big advantage of custom website is it’s functions. There are lots of plugins on WordPress but it may be difficult to find what you need. But, if you have your own custom website, the developers can add all the needed functions and elements that will help you to succeed in your sphere.

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Cons

Maintenance 

When you decide to have a custom designed website, then be ready to add extra cost to its maintenance. Whether you have an in-house developer or want to hire a professional, maintaining the website needs an extra investment. The cost may range depending on the complexity of the website, size and type. This will allow you to make the website promoting the brand. So, don’t fear in investing the amount in website as its going to benefit business. 

Expensive

Planning to have a custom designed website requires developing it according to the business demands. So, it will be expensive for you additionally if you do not know how to code it or don’t have any in-house developers. Only a professionally highly skilled developer will be able to manage it right way, making good use of your investment.

Obviously, the biggest disadvantage of developing your own WordPress website is its price. It will cost you hundreds of dollars, and sometimes thousands. Depending on your budget it can serve as an excuse for an immediate negative decision. On the other hand, it is important to invest in your online representation. So all that has been spent to make your site attractive and make it an effective part of your business – is a good investment.We have listed down Pros and Cons of both Readymade and Customized Magento Theme to help the users in taking the right decision for their business. It is your decision to choose by considering several factors including the budget and urgency of having them. As “one size does not fits all”, therefore consider all requirements before deciding one. But now, when you know all the sides and hidden secrets, it will be much easier for you to choose the ready-made theme or get your custom website. 
And what do you prefer, custom design or ready-made themes?

Libra Web Solutions – Digital Transformation Company Mumbai India, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for Web development, Web Design Company, Agency, Responsive websites design & development, UI/UX, Website redesign, Website Maintenance