Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales—and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically. Small-business owners don’t have the time to send individualized messages to their customers. Using automation, they can save time by setting up the email platform to send messages when customers take specific actions. While automation sounds robotic, it actually allows business owners to develop closer relationships with their customers by maintaining effective communication and brand awareness.
Benefits of email automation
There are very compelling reasons to invest in an email automation platform, such as iContact, MailChimp or Constant Contact.
- Email marketing is effective – Email marketing is still one of the most popular and effective forms of marketing for most businesses. More than 90 percent of all U.S. consumers use email daily, and it’s more than 40 times more effective for gaining new customers than social media. Emails are at least three times more likely to prompt a purchase, and the average order value is 17 percent higher (1).
- Save time and money – Email marketing provides high returns for less time investment than writing manual emails. Event-triggered automated emails can save 80 percent of a direct mail budget (2).
- Consistent branding – Automating email messages allows business owners to spend more time crafting them and keep the messaging and tone consistent.
- Customer engagement and retention – Email automation provides a quick and easy way to keep in touch with customers and encourage them to make additional purchases.
- Segment customer lists – To create more engaging emails for customer groups, segment messages by gender, age, location or other demographics.
- Use metrics to improve emails – Use key performance indicators like delivery, open and click through rate to improve your emails.
When to use automation
Different businesses may have different workflows they wish to automate. Automated email campaigns can be complex or simple. Most platforms provide ways to set up workflows that will deliver messages based on more intricate steps taken by recipients.
The most frequent uses for email automation are:
- When a subscriber signs up for your email list – Send a welcome message to let them know they’ve been added to the list and to give them an idea of what to expect from future messages.
- An email series – If you provide some kind of online courses or tutorials, you can break it up into a series that is delivered over the course of a few days, weeks or months.
- Annual messages – Send out yearly messages on someone’s birthday or some other type of anniversary to keep customers engaged, like product coupons.
- Website activity – Set up your email automation to send customers an email based on specific links clicked or material downloaded.
- Following up after a purchase – Send customers an email thanking them for their purchase and recommend additional products for them.
- Surveys – Another engagement tactic, surveys allow you to gain important feedback about the shopping experience and helps customers feel valued.
Connect with your new contacts
Make a powerful first impression. Show customers, students, or volunteers everything you have to offer by setting up an onboarding series. Let people know you’re thinking about them by creating an annual ‘Happy Birthday’ email. Or, simply extend a warm welcome to new contacts.
Sell more stuff
Put your purchase data to work for you. Connect your e-commerce store with MailChimp to improve the shopping experience for your customers and generate more revenue.
Turn website visitors into customers
Bring potential customers back to your site with ads that automatically display at the moment they’re ready to buy.
Boost loyalty
Nurture lasting relationships by showing customers you appreciate their support. Marketing automation helps you reach out to first-time shoppers to thank them for their patronage. Or, reward your top spenders with discounts triggered by their shopping behavior.
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Win people back
Re-engage lapsed customers or inactive subscribers by creating a win-back email series or targeted ad campaign.
Customize, test, repeat
With MailChimp, you can create the perfect automation for any situation. Provide educational resources to get new contacts acclimated with your organization or products. Share blog updates from your RSS feed, so your audience never misses out. Remind people to renew their membership and reward your top supporters. Or, build your own custom automations with triggers and send times that meet the unique needs of your business.
Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services
Marketing Automation Essentials
What Is Marketing Automation?
If you run a small business, you probably wear a lot of different hats. Often there’s little time to think about drawing traffic to your site, growing your following, or selling your stuff—even if it is vital to your success. Marketing automation is software that handles these tasks for you. Instead of creating a one-off campaign every time you need to talk to your customers—via emails or your social media channels—you can set up automations, and never have to worry about customers slipping through the cracks.
Our Best Tips for Designing Successful Automated Emails
When you create automated emails, you can keep customers engaged without the hassle of sending messages one by one. But how do you automate outreach without losing authenticity? It’s easier than you might think. MailChimp makes it a breeze to wish customers happy birthday or to say thank you for a purchase. By creating customized, targeted emails that send when triggered by a specific date, event, or activity, you can send thoughtful messages that match the look and feel of your brand and resonate with your customers.
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Exploring Abandoned Cart Strategy with Topo Designs
Even when your site is chock-full of good stuff, sometimes your customers get distracted—by a cat video or a celebrity gossip blog, perhaps—and they leave your site before buying what they really wanted. Topo Designs, a Colorado-based outdoor lifestyle goods company, knew that creating the right abandoned cart campaign could easily solve this problem, so they tested variables within MailChimp’s abandoned cart automation to figure out what brings customers back. The result? An abandoned cart email that consistently receives a 20% click rate.
Tips for Better Retargeting Campaigns
You can have the world’s savviest marketing plan in place and customers still don’t always click on something the first time they see it. Whether they encounter your ads on Facebook, Instagram, or another channel, they may not make a purchase until they’ve seen what you’ve got through multiple avenues. That’s where Google remarketing ads come into play. Google remarketing ads help you reach people who have expressed interest in your products—wherever they go online—and bring them back to your store when they’re ready to buy.
Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services
Combining Abandoned Cart Messaging and Product Recommendations
When customers leave something in their cart, reminding them to come back for it is only polite. And it’s not just about manners, it also yields real results for businesses—we’ve found that our average user earns enough money from their abandoned cart automation to pay for their MailChimp account. Abandoned cart messaging lets you do more than nudge customers to return and buy the original item they were eyeing, you can also recommend similar items they might like using their purchase history and behavior on your site.
How to Identify Your Best Email Automation Triggers
Automated emails improve engagement and benefit your bottom line. These messages are triggered by specific customer actions, like joining a mailing list, making a purchase, or filling out a quote form. They can even be prompted by inaction—like when a customer places an item in their shopping cart but doesn’t actually buy it. And although they boost business, it’s a good idea to evaluate what you’re sending and why.
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What Is Retargeting?
Sometimes customers stumble upon your online store before they’re ready to make a purchase. In fact, 97% of first time site visitors leave without buying anything. This is where retargeting is key. Google remarketing ads—also known as retargeting ads—bring back website visitors who left your store. These ads reach shoppers across many other channels of the web, whether they’re reading an article, listening to music, or shopping somewhere else. And when you create retargeting ads in MailChimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us.
Identifying the Most Profitable Automations for E-Commerce Businesses
For e-commerce businesses, automations can increase sales exponentially. But with a variety of automation tools at your fingertips, it can be hard to know where to begin. We evaluated the data from 150,000 businesses that use MailChimp and determined that although tools like abandoned cart, product follow-up, and category follow-up automations are the most effective for selling more stuff, there are others that work better for boosting customer loyalty or re-engaging customers
Single Email or Series? Choosing the Most Effective Automation for Your Business
MailChimp’s marketing automation gives you the ability to create a single email—or an email series—that sends automatically based on predetermined triggers. We evaluated data from 150,000 businesses that use MailChimp to compare single and multiple-email automations and to learn which yields better results. Our findings showed that if your goal is to sell more stuff, opting for an automation series can help increase impressions and result in more sales. But there are interesting outliers
Turn New Customers into Regulars with These 4 Automated Campaigns
Finding new customers is exciting, but it’s even better when customers return to your shop again and again. With MailChimp’s marketing automation, it’s easier than ever to keep shoppers coming back for more. It all begins with your first impression, and our welcome automations help you put your best foot forward. And after a purchase is made, you can solidify their love for you with an order notification that matches the look and feel of your brand. You can even reward customer loyalty and say happy birthday.
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Turn Window Shoppers into Customers with Product Retargeting Emails
Research shows that only 5% of customers who visit your site add items to their cart, so how can you reach the other 95%? Product retargeting emails can help—in fact, they generate 90x more orders per contact than regular bulk campaigns. These automated emails send to subscribers who view your items, but leave your site without adding anything to their cart. The most successful product retargeting emails test for the best time, include product recommendations, identify their audience, and speak to their goal. Still not sure how to make retargeting work for you?
How to Make Retargeting Work for Your Business
When customers leave your site without buying anything, retargeting creates the awareness they need about your brand and a clear path back to your store. Ideally, retargeting is part of a long-term strategy for businesses that already have a solid following. They are particularly helpful in specific moments, like when you want to promote your best selling stuff, advertise a new collection, or feature surplus items
All your automated bulk email marketing needs are answered here at Libra web solutions. If you are looking for having email marketing done for your customers, explain us the concept and we will strategize, design, and send and get you know about the reports on open, clicks and more.To know more you can contact us at info@librawebsolutions.com.
