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Tips on successful email campaigns


What is this article about

This article will tell you about the most common ideas of automated emails which you can start to send right away to help your business grow

1) Select an automation tool 

 You must select the best platform for your Email Marketing campaigns

2) Understand your target audience 

You must send multiple emails to your target audience and see what is working and what is not, for this you can apply the rule of A/B testing as it will eliminate all guesses work and the testing is data-driven

3) what to keep in mind before starting

 Write a clear subject line, make it easy to unsubscribe, give a personal touch and do some thanksgiving

 4) See the layout of Emails

You must look for the structure of the Emails on desktop and on mobile and you can add visual elements too and it should have links to your social media profiles

 5) Get close to customers 

You need to collect info from your customers and send emails timely to get in close touch with your customers and test your Emails before sending

6) Be clear with the call to action    

Your main goal should be to drive more clicks to your landing page and you should only include one primary CTA rather than multiple CTAs which would confuse your audience

7) Make your audience reply to you 

Make your audience reply to you as there are people who are interested in your business and your message should look like it’s coming from a human rather than a robot

8) keep track of important metrics

If you are using google analytics you should look for metrics like open rate and click rates etc

9) quality wins over quantity

You should not overdo sending emails as it may lead to unsubscription instead send fewer emails but the quality should be good

10) Review your results

It is important to analyze your results and measure whether your tactics are working or not

Libra Web Solutions – Digital Transformation Company Mumbai India, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for Digital Marketing, Online Marketing, SEO, SMO, Email Marketing

Written by

Sharmila specializes business development, lead generation, customer service. Shas a interest bringing traditional business into online. She currently handles business development, customer support at Libra Web Solutions