According to WeAreSocial, more than half of the world’s population uses the internet. That is about 2.80 billion social media users in 2017 and this figure is bound to increase in the next few years. Imagine the percentage of people in the world that would have access to the internet. Online business transactions will thrive with the increase in internet users.
It is no secret that many ecommerce websites have now taken advantage of social media platforms such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and many others to drive sales and increase online visibility so as to attract customers. So the question is what are the DIY social media practises that promote ecommerce businesses?
1) Carry out Proper Research
As an ecommerce business owner, you should have proper knowledge of the demographic you’re targeting and which social media platforms you’re most likely to find them on. This will save you the stress of advertising to people who may not be interested in your products. Research has shown that adults from the age of 18-34 are very likely to follow online brands on social media platforms.
2) Make Use of Engaging Content
Several ecommerce business owners have lost customers and viewers on social media platforms because they post uninteresting and long-winded content. Your posts should always be short and straight to the point. The first few lines matter a lot because most people only skim the first few words to decide whether it holds their interest or now. Make your brand stand out by producing attention-holding content.
3) Stand Out With Your Images
Studies carried out from human brain activity have shown that images and graphics stand out much more than words do. Always be sure to include an image or two that is related to your post and captures your viewers’ attention. At times, these images can pass across a longer lasting impression than words.
In conclusion, the social media is a goldmine for ecommerce business owners who know how to effectively explore all the added advantages. Contact us today and our experts at Libra Web Solutions will help you maximise these benefits.
Libra Web Solutions is a reputable Ecommerce solution specialist that has transformed 75+ ecommerce ventures worldwide. Our services include Social Media Campaigns and our team of experts are always willing to respond to your business needs with efficiency and quality.