Ecommerce Solutions Company

8 Latest Developments In Ecommerce Store Design

Ecommerce website design has the goal of making a better online store for your business which is nothing but putting on sale the product through the internet to the buyers

1) Correct background

This is all about Skeuomorphism which means graphical user interface design to describe interface objects that mimic their real-world counterparts

2) Smartphones & apps

Nowadays customers mostly buy via smartphones so you should consider your attention to smartphones and other Mcommerce apps which have proven an important trend

3) You can get buyers through animations

Focus on adding videos and animations which have to help in product search too. This will show that you are not a rookie

Libra Web Solutions services include Ecommerce App Development, MCommerce Strategy, Ecommerce Hybrid App Development, Mobile App Development for eCommerce, and Small Business eCommerce Mobile App.

4) Focus on page speed

Speed has become an important factor for getting ranking and there are many tools available to check too

5) Make a good appearance

Use a good color mixture and make an eye-catchy website that would have colorful pages

6) Generate better brand images

A picture speaks many words so have good pictures for your brand and for your audience

7) Give a plain journey

Give your customers a good buying experience. From searching and looking for products to clicking on the purchase everything must be buyer-friendly

8) Things to watch out for

Using unrecognizable symbols for your website
Avoiding pop-ups
Don’t overcomplicate designing

Libra Web Solutions – Digital Transformation Company, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for any Web, E-Commerce, Digital Marketing, DevOps, Mobile Apps, Analytics, Web Application Security, or Virtual assistant services. Cloud and Things requirements.

Your search for tips that help to maintain your eCommerce store ends here

Sharmila GiridharanEcommerce Solutions

Building your own business is a fun experience that pays off – literally. Being a new entrepreneur is exciting because everything is new. However, sometimes, new entrepreneurs get a little too excited about the wrong things. As an experienced entrepreneur, I’ve made my fair share of mistakes. That’s why I created some crucial eCommerce tips for new entrepreneurs like you, so you can get on the right track from the beginning and actually make some money on your new store.

1. Experiment like your business depends on it.

To really succeed, you’re going to need to experiment a lot. You’ll need to create ads for different products. Test different copy, formats, and images. Experimenting with ads is what will eventually bring in customers and drive sales. Once you’ve created profitable ads you can start experimenting on your website. Many people focus on improving their website first. However, you don’t know how customers are responding to certain features if you don’t have any yet. Avoid making assumptions about your customers. Be open to being wrong about what really works – you won’t know the truth until you look at the data.

2.Commit to a schedule for consistency.

When starting a new eCommerce store, you’ll want to follow a consistent schedule so that your customers can know when to check back. For example, if you add new products each week, you should do it on the same day of the week so people check back on your website on that day every week. If you commit to a blog, adding posts on the same days will encourage people to keep checking back. As soon as you become inconsistent, you start to lose your customer loyalty.

3.Start building relationships with relevant influencers.

It takes a few months to find the best influencers to promote your products and even then it’s not guaranteed. From personal experience, I found a great influencer to promote my products, and less than six months later they had been doing so many sponsored posts that they were no longer effective. Finding a great influencer is a lot harder than it looks. Sometimes an influencer has a high price but it doesn’t convert to sales.

4.Make your website visually appealing.

Your entire website should be very visually appealing. Product pages should have multiple product images showcasing different angles and uses. Your homepage should have an attention-grabbing banner image that allows the customer to picture themselves with the product. Even your blog posts should be very visual. You should have several images, gifs, and maybe even a video in each post to separate bodies of text.

5.Be specific with your product categories so customers can easily find exact products.

In the early stages when you only have 15 products it can be tempting to lump all of your products into generic categories. However, as you grow your store, you’ll want to be a bit more specific in your product categorization. Having product categories such as ‘Women,’ ‘Men’ and ‘Children’ don’t do much for SEO purposes and yet they’re common to find in many stores. What’s worse is that some stores lump all of their women’s fashion under ‘women’ with no subcategories at all. Most people don’t like browsing an entire collection to find out that they don’t have dresses in their store. Look at how Amazon organizes its product categories. You can find very specific items with ease. The easier you make it for a customer to find exactly what they’re looking for the more likely they’ll buy from your store.

6.Create unique content.

If you’re dropshipping products, odds are you need to find a way to stand out among your competitors. The easiest way to do this is by creating unique content. Pumping out blog posts several times a week is a great way to build an audience, and educate visitors while keeping your website looking fresh and up to date. You can also create videos online to build your brand. Luxy Hair created YouTube videos which led to their massive success. Today their YouTube channel has over 2.9 million subscribers. Unique content can make your business much more profitable.

7.Learn to recover abandoned carts.

Experiment with different abandoned cart apps and email formats. You won’t be able to recover every cart. However, even if you can convert between 1-5% of them, you’ll be better off financially. The abandoned cart rate, on average, falls between 60-80%, according to Baymard. While it may be normal to experience abandoned carts, you shouldn’t stop doing everything you can to make the conversion happen. You should have the first email sent within six hours of the cart abandonment to better help the conversion. Consider also sending at least 3 emails afterward trying to recover it. You can offer an additional discount to help convert the sale. You could start with a 10% discount and in your last email offer a 15% discount if they haven’t recovered it yet.

8.Start building links.

To reduce ad spend while increasing revenue, it’s important to build external backlinks. You can do this by promoting your products on relevant and popular blogs or magazines or by writing guest posts on blogs. The more sources you have driving traffic to your website, the less you’ll spend on ads. For example, even if you write a guest post on another blog, you might not be featuring a specific product but you may get clicks to your website. Once you’ve gotten clicks to your website you can retarget them with your best-selling product which will be a lot cheaper than trying to find new customers. When my store was days old, I was able to get a couple of sales using this method.

Libra Web Solutions services include Ecommerce App Development, MCommerce Strategy, Ecommerce Hybrid App Development, Mobile App Development for eCommerce, and Small Business Ecommerce Mobile App.

9.Make sure your store is finished before you start selling

When someone launches an online store for the first time, they often fail to complete several steps in the process. The biggest mistake I’ve seen store owners make is having an empty homepage. Don’t forget to fill in placeholder text with your own copy, logo and add graphics to your homepage. You’ll also want to make sure you have products categorized properly (such as dresses, skirts, etc) rather than grouping everything together without categories. Adding contact information, refund policies and shipping details are also important to include on your website. While it’s amazing how excited you are to start selling, it’s important to make sure your website is optimized to ensure that you land sales. Having a finished store will allow your customers to feel confident purchasing from your new store.

10.Outsource your weaknesses

When it comes to running a business, there will be things you can do better than everyone else and things that everyone else can do better than you. While being an entrepreneur requires you to be a jack of all trades, there will be some tasks that you struggle with. Whether it’s writing great product descriptions, accounting, or marketing, you need to make sure that you’re doing what you’re best at. Find someone to do the things you’re the worst at. Collaboration is the secret to success. Work with others who are strong where you’re weak. If you stick to what you’re great at, you’ll see a greater return on your business. If you outsource your weaknesses, you’ll create a balanced and profitable business.

If you have any queries contact us at info@librawebsolutions.com. At Libra web solutions we successfully transformed around 80 e-commerce ventures for customers from the UK, Australia, India, Hong Kong, and Singapore since 2008.

Hiring an eCommerce specialist?? Here are things to consider

Sharmila GiridharanEcommerce Solutions

Since marketing is a recently discovered science in the history of men, and it’s still surviving, it becomes clear that marketing professionals have understood something. They need to adapt to the fast progress encountered in technology to keep marketing alive. Nowadays, the speed at which things are happening is automatically shifting the way we think and act. Having the right Magento specialist on your side can give your website or eCommerce store the best possible look and experience. If you try and do it all on your own, you could make a simple mistake that could cost you time, and more importantly, cost you, customers. Turning to an expert gives you the opportunity to get the work done quickly, and does not carry with it the risks that doing it all on your own can.

To remain competitive in this dynamic environment, you need to remain focused. And when you truly understand that the focus is the key to unlocking performance, it becomes easier to come up with great ideas and innovate.

If you want to look into hiring a Magento specialist, here are some considerations to make.

You Want Someone Who Knows What They Are Doing

You really need to make sure when hiring a Magento specialist, that you hire someone with the right technical expertise to get the job done. Hiring someone that is just figuring out how to use Magento properly puts the same risks in front of you that doing it yourself does. Instead, you want to make sure that you talk to them about what they can do, and see examples of their previous work as proof.

How Long They Have Been Doing This Type of Work

Again, you do not want to hire a novice when you want help with a Magento website. Ideally, you want to only speak with those who have been in the business for at least ten years. This gives them the time to know what they are doing. Plus, that gives them enough time to have worked on enough projects so they know the common mistakes and how to avoid them. If you can work with someone with at least ten years of experience, you are more likely to get the results you want.

Find Out What Others Think

You want someone that is also going to have a good reputation. You want to see that they have testimonials on their website or reviews on common review sites, if possible. Ideally, you want to find someone that is also highly rated by the BBB. An A+ rating is what you should look for, as that shows others have been satisfied with the results they got from working with this expert.

Libra Web Solutions service include: Online Marketing Strategy, Online Business Marketing Services, Small Business Marketing Strategies, Online Business Marketing Strategies

Should Provide Best Design

An astonishing site design will lend a hand to the customer to purchase in an amusing way. An attractively built eCommerce website with amazing design is a smart move to pull the customers. This will make your website famous. The demos shown by the eCommerce website development company will help you to know about their design skills.

Should provide attractive Features

The best website solution provider will offer various features for the website they are building. More quantity of features indicates more possibilities of pulling potential customers. So, make sure that the website builder offers various smart features.

Payment Gateways provided by them

The purpose of a payment gateway is to process your customer’s credit card payments and make sure that the funds are available for payment to your online store. It makes simpler the transaction process by transferring the most important information between payment portals and the front-end processor/bank. Customers will do regular purchases only if they are satisfied with the payment gateway.

Libra Web Solutions service include: Online Marketing Strategy, Online Business Marketing Services, Small Business Marketing Strategies, Online Business Marketing Strategies

Shipping Integration

More than 70% of the shopping cart abandonment causes only because of poor shipping integration. Whenever purchasers enter your store for buying something, the immediate thing they will do after choosing the product is to check the shipment integration.

Hosting

Hosting is nothing but the space that you buy on a web server in order to store the data of your website. Unless you upload your website to the hosting server, it cannot be accessed by anyone. So, while choosing a website builder, make sure that the website builder provides web hosting so that your work will be simplified.

Customer Review

Once taking into account all these things the final obsession that you need to observe is, the customer’s review and feedback. Do not neglect a customer’s feedback, it will tell you a lot about the eCommerce website builders’ work. The company can be rated as the best Magento Development Company, only on the basis of customers review.

23 Dec20210

6 Popular payment gateways

Sharmila GiridharanEcommerce Solutions, Online Marketing

There are hundreds of payment gateways that are used by a lot of customers In this article, we will discuss some important payment gateways

1)PayPal

Paypal is available in more than 200 countries and supports over 25 currencies and with PayPal, it is not a compulsion to open a PayPal account to pay with PayPal the transactions are to be carried outside your site which is fully secured quick and is easy to set up and card transactions are processed without taking any time

2) Amazon Pay

Amazon pay is there in 16 countries and 12 major currencies and customer never leaves the site for checkout here the customer should have an amazon account to pay In amazon pay customers have easy checkout while you get cashback rewards, customer help is good and it integrates easily with WordPress and sending money is much easy.

3) Stripe

Stripe was founded in 2011 and it supports over 135 currencies. Stripe is good at implementing monthly fees like memberships it is developer-friendly and has consistent service it is easy to use and offers great support services

4) GooglePay

Merchants don’t pay transaction fees when customers use Google Pay to buy here you just have to tap and pay and is a fast and secure mobile payment and app is freely available on the play store

5) Skrill

Skrill offers many options for payments like cards, cash, and email transactions, provides the highest level of security Here to access, the user will just have to open an account on the website

6) Venmo

In Venmo payments can be made to those who don’t use Venmo while it offers a fun element like making friends or sending emojis when paying to someone and is free to use

If you have any queries on payment gateways then you can contact us at info@librawebsolutions.com. At Libra web solutions we successfully transformed around 80 eCommerce ventures for customers from the UK, Australia, India, Hong Kong, Singapore since 2008.

04 Dec20210

Best Content marketing tips for your eCommerce store

Sharmila GiridharanEcommerce Solutions, Online Marketing

This article will give Content marketing tips that you can apply in your Ecommerce store

1) Why use Content Marketing for Your eCommerce Store?

Content marketing is a crucial way through which an eCommerce brand can get a unique position from its competitors

2) Content marketing is useful for SEO

When you create really good content you have a chance of optimizing it for your keywords which will eventually improve your SEO

3) Content marketing improves the relationship with customers

Creating good content that has value improves the relationship with customers so making a content calendar is good for your campaigns and you should promote your content more as it is more important to get your content to your audience

4) You must set the Goals

Your goals should be to get organic traffic, referral traffic, social traffic, and get you email subscribers and get sales so stick to all for 6 months, and then you should see how each goal works

5) You have to select your channel for your content

The easy way to promote your content is by your media like social media, Emails, and your blog through this you will make a connection with your visitors

6) Be clear to your audience

You should let the shopper imagine more clearly what owning the product would be like for them while the content should tell how to use the product or its features

7) Maintain consistency for your content

Update your website with fresh and unique content continuously. you can use Google Analytics to find out what are the terms people are using for looking for products and services

8) You can add social media buttons to your Ecommerce website

One should add some social media buttons to your eCommerce website. So your visitors can share the content they like. This will increase the traffic by which sales also will be increased

9) Use Videos to explain products

You can use videos to explain your products which is a powerful way teaching will also be included here and one has to reach the audience beyond the products which will turn useful for the products

10) Get new Ideas

You must have fresh ideas for the content like blog, newsletter, magazine, guides, and review of products, press release, opinion, piece ebook, etc apart from this the content with videos, images, memes, demo’s should also be produced

If you have any queries on the eCommerce store then you can contact us at info@librawebsolutions.com. At Libra web solutions we successfully transformed around 80 eCommerce ventures for customers from the UK, Australia, India, Hong Kong, Singapore since 2008.

10 Nov20210

Take a look at how gift cards are transforming gifting in India

Sharmila GiridharanEcommerce Solutions

Take a look at how gift cards are transforming gifting in India

E-gifting transactions have grown threefold in the last three years. The gifting category in India is undergoing a massive transformation. It is broadly split into four categories like festive gifting, occasion based, personalised gifting and corporate gifting.

Digital gift cards have grown at a faster pace than physical gift cards in India. Digital gift cards will constitute an increasingly higher share of as high as 80% for the top 10 brands of India by 2019-2020. In this age of digitalisation, an integrated retail experience across categories of retail, e-commerce, hospitality, travel, gift cards and e-gift cards are fast becoming the preferred gifting choice of the new age customer.

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Libra Web Solutions service include: Ecommerce App Development, MCommerce Strategy, Ecommerce Hybrid App Development, Mobile App Development for ecommerce, Small Business Ecommerce Mobile App.

The act of gifting is at the crossroads of social and commerce, which are the two biggest key drivers of consumer consumption. The gifting category in India is also undergoing massive transformation. Continuously widening consumer bases, combined with a wide array of gifting options ensure that the category will continue to grow.

Basically there are two types of gift cards- one is the type of card which is only valid for a particular merchant. This type of gift card is valid at a particular store or a chain of stores. The other type of gift card is issued by a bank which can be used across all the stores. Buying a gift card is a smarter idea as it requires thought and doesn’t look like all other routine gifts.Gift cards are just like debit cards which can be loaded with a specific balance ranging from Rs.500 to Rs.10,000. The best part is that it can be redeemed for a partial value on multiple occasions. That is why the gift cards are an ideal choice.

If you have any queries on gift cards then you can contact us at info@librawebsolutions.com. At Libra web solutions we successfully transformed around 80 ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008.

20 Jul20210

Know what a customer support service does to your ecommerce store and why it is must for your business

Sharmila GiridharanEcommerce Solutions

Running an eCommerce business is a big and tricky job. Trickier is running a successful business in that. When eCommerce is in such a boom today and every other entrepreneur is finding his way to this high yielding business arena, competition is quite an obvious phenomenon to get noticed.

Did you know that 74% of Internet startups fail due to premature scaling? And also, the startups that scale properly grow 20 times faster than those who scale prematurely.

Why do they choose to scale so early?

Competition and desire to sweep away the major share of the profits could be a primary reason.Moreover, the incompatible business websites and loopholes on the basic eCommerce needs are one of the strongest reasons.

Businesses ignore the critically important elements of their primary medium to connect with the customers- The website itself. When your business website fails to match up with the customers’ expectations, you automatically give your rivals an easy chance to steal your business.

Here in this article, we are going to discuss 5 such crucial eCommerce support services that can boost up your business in multiple ways and helps in avoiding the premature decisions. Moreover, these services efficiently manage to curb out the loopholes and support you in surviving the tough competition while keeping up the growth rate either.

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1. E-Commerce abandoned cart services

Shopping cart abandonment has become a common problem experienced by almost every eCommerce store today. If not tackled smartly at an appropriate time, it has the potential to ruin your business fortunes.

There could be a possibly a number of reasons for increasing shopping cart abandonments on your store. Experts suggest several ways to optimize your website and curb the abandonments. However, it is hardly possible for a single person to have an expertise on all the measures that needed to be taken. That’s where the abandoned cart services can come quite handy.

The eCommerce service companies in-house various experts, developers, designers, SEOs who work together to sort out every issue on your store that is stealing your customers.

This is good that you can take the help of the experts to optimize your site. However, despite all efforts, some cart abandonments do occur, and you cannot stop them. Probably some customers abandon your carts not just because of any drawback, but for reasons other than the website itself.

With the Abandoned cart recovery services, such customers who have already abandoned the carts can be tracked and approached with an email reminder. For example, our abandoned cart recovery system captures the email address and cart details of all those customers who have abandoned the cart. Later the system sends automatic serial reminders to these customers which are either a simple email or backed by an offer in return to complete the purchase.

The abandoned cart recovery services is definitely an important service that can save your business from the horror of shopping cart abandonment. Moreover, either it about abandoned cart prevention or sales recovery, the eCommerce support services can help you in both the regards.

Libra Web Solutions service include: Ecommerce Loyalty Programme Development, Customer Retention Strategy Development, Loyalty Programs for Small Businesses, Ecommerce Development Strategy.

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2. E-Commerce Helpdesk system

There was a reason for stressing on the term “competition” at the beginning of this article. In eCommerce business today, competition is all about “If you can’t support your customers, your rival will”.

Quality Customer Support is a trickier task to accomplish. Especially in eCommerce business, a single mistake from your side may result in a ruined customer experience and a lot of lost customers. In this situation, the mistake is not a big problem, but the ease of rectifying that mistake is. And that’s where eCommerce helpdesk systems come in the limelight.

Through an efficient helpdesk, you get the qualified ways to support your customers and solve their grievances. Moreover, it’s not just about solving the issues, but solving them on time and letting the customers keep a track of their support request is what an ideal eCommerce customer desires. It’s a shocking fact that most of the eCommerce sites loose a number of loyal customers just because they didn’t have a satisfying support experience.

It’s time to utilize the eCommerce support services to get an effective helpdesk system for your store. I am certain that, it’s really hard to run an eCommerce business without an organized customer support system, probably you would agree with me here.

3. E-Commerce website search

E-commerce website search is a service that basically deals with improving the search competency of your eCommerce store. You must have visited the popular eCommerce sites like Amazon, eBay, and Etsy. Have you ever thought how you get instant search results so accurate despite there are millions of products on that same site?

Think a little deeper, is it the only thing that is stopping you from getting an efficient website search functionality?

If so, you are most welcome to leverage the website search services. Here you do not need to hire your own team to do that. You can just hire eCommerce service provider who has a dedicated team of experts to work on your website search improvements. Moreover, there are some little tweaks for website search that you can do by yourself too.

Some services in velocity’s website search improvement are as follows:

Detailed coverage of site-wide search results that can comprise of products, forums, blogs, categories, content pages with rich media.
Providing various searching options to customers for allowing seamless search results based on category, sorting order or a particular product.
Paging facility that allows customers the freedom to choose the number of products that can be displayed on search result page.
Merchandising search results along with hero products which get triggered when specific search results are used in the search bar.
Ensure effective search speed and accurate results while returning results based on the user’s query.

Libra Web Solutions service include: Ecommerce Loyalty Programme Development, Customer Retention Strategy Development, Loyalty Programs for Small Businesses, Ecommerce Development Strategy.

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4. eCommerce product reviews

The eCommerce product review services work in two ways. It’s basically divided into two type of services

A. Providing reviews of your products after using them

B. Integrating incentive systems to encourage the customers to write the review.

Both of these services are sometimes provided by a single eCommerce service company itself. In the first section, these companies hire the experts to use your products and provide their review for the same. Could it be biased? Probably yes, but as an ethical eCommerce business owner, you must hire a company that provides honest reviews only.

In the second section, they integrate review booster applications on your store. These systems motivate your customers to write a review in return for an incentive, offer or discount. The second option comes quite handy most of the time.

It was the same case when we work on boosting the honest product reviews on Knowband. We integrated one of our review incentive systems which boosted the review rates to a great extent. Customers who had made a purchase on knowband earlier were sent emails with discount offers in return to writing a review about their experience.

Surprisingly, the campaign did not only boosted the number of reviews on the store but also boosted the further sales to a great extent.

5. E-Commerce marketplace integration

Marketplace integration has become popular over the past few years only. However, it has become one of the best ways to boost your product sales. The marketplace integration works different for different marketplaces (eBay, Amazon, Etsy) and different eCommerce platforms (PrestaShop, OpenCart Magento, Shopify etc.

Sell on a Marketplace from your own store

Here, your eCommerce store is integrated with a system that allows you to sell your store’s products on the popular marketplaces like Amazon, eBay, and Etsy directly from your store only. That means you don’t need to separately manage your own eCommerce store and your shop on the marketplaces. You can do all that from your own website’s back-office.

You can list your store’s products on the Marketplace’s product listings
You can map your Store’s categories with the Marketplace’s Categories
You can manage orders received through the Marketplace from your store’s Panel itself and lot more.

Selling on marketplaces has been in trend for a very long time. But it has been a dilemma for those businesses who also have their own eCommerce store to manage. If they put an attention on selling on the marketplace, they do not get enough time to give on their own site and vice versa.

If you have any queries on Ecommerce store then you can contact us at info@librawebsolutions.com. At Libra web solutions we successfully transformed around 80 ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008.

24 Jun20210

A complete guide on how to improve sales of your ecommerce website using cross border ecommerce localization strategy

Sharmila GiridharanEcommerce Solutions

Global online shoppers usually buy from foreign countries to find better product availability and prices. As they shop online from these international websites, they expect the same services that they receive from local businesses. According to this study, businesses should focus on making a deep analysis of their target markets in order to offer the right product mix at a fair price. There are also a variety of barriers, both physical and psychological, that consumers face when shopping online abroad. Online retailers need to carefully manage these issues and adapt their offering to the needs of their international consumers. According to this study, businesses should focus on reassuring their customers about delivery, by being as transparent as possible about shipping times and costs as well as return policies.

1. Identifying the audience

The market potential

Before creating a strategy or a plan, it is vital to select the right market(s) for international expansion. Rather than spreading themselves too thin over a variety of regions, it is best for online retailers to optimise their resources and target a few select markets with the highest business growth potential.

Questions to consider:

Are there existing international customers? If so, where do they come from?
Is there a demand for the products in this new market?
Who are the local competitors? How many and how strong are they?
Is the retailer already known in the market? If not, what communication and acquisition channels can be used to quickly gain customers and test the market?

In some cases, it may be necessary to create a need among potential customers if the type of product is new to them. While quite a challenging task, being in this type of position can present big opportunities and put online retailers at a significant advantage given the right momentum. This is how Rocket Internet managed to become an ecommerce leader in Europe and emerging markets, just by moving faster than US startups with the same product or business model.

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Positioning Differences Between Markets

When entering a new market, it is important to establish a position in terms of value and pricing. In some cases, a different position than in the home market may need to be taken. For example, pasta producer Barilla is known as high end in France, while in its home country of Italy it is seen as low end.

2. Identify the right marketing channels

General or specialised, marketplaces are becoming essential in the current cross-border ecommerce landscape. In fact, sales on marketplaces represent 21% of the 40 biggest online retailers’ turnover.

The strong traffic that marketplaces attract offer a real opportunity for online retailers to boost their bottom lines. The relative ease of setting up on a marketplace lets online retailers gain visibility in a foreign market without investing too much time or money. According to a recent study by Forrester Consulting, 82% of the world’s consumers have already shopped for products abroad, but for the most part they prefer to buy on global marketplaces with strong reputations.

Despite having stringent requirements, these platforms offer the possibility for retailers to reach millions of potential clients. Amongst the most popular marketplaces, you can find pure players like Amazon or Ebay.

Marketplaces offer retailers strategic and financial advantages by allowing them their first steps in foreign countries. They allow online retailers to position their products in new markets, get familiar with their target countries’ trends and habits and test their offer while limiting the risks. Even with occasionally high delivery costs, this remains a profitable option as it allows retailers to get to know the market before committing to developing their business there.

One of the main reasons that retailers join marketplaces is because of their attractive business models. Most marketplaces charge very minimum to join, and then a commission on sales that varies from 2.5% to 30% depending on the number of sales and product categories. Unlike price comparison sites, marketplaces don’t charge a few cents every time shoppers are referred to merchant sites and instead charge only when a sale is made.

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A good strategy is to start with global marketplaces in order to test different products in several markets. After this, online stores can try to be more selective and choose a vertical marketplace to sell in a specific country to focus on their audience.

Libra Web Solutions service include: Ecommerce Multilanguage Platform Development, Multivendor Ecommerce Platform Development, Ecommerce Platform Development Services, Ecommerce Complete Platform Development

3. Going local

When going global, it is vital to appear as local as possible in order to truly connect with a local audience. A recent study by Common Sense Advisory showed that 60% of Europeans won’t shop from websites that are not in their native language. In fact, not localizing your communications can have a severe impact on your sales, as a report by Statista shows that 13% of consumers will abandon their shopping carts if the price is displayed in a foreign currency. The first step to adapting your website and other communications for your target market(s) is to translate everything into their native language.

Communicating your product globally can be tricky across cultural and language barriers. A significant percentage of purchasing power comes from cross-border sales. This is exactly where localization strategy comes in to the play. It’s important to localize your strategy, so that you reach your potential customers on their level in a way that speaks to their needs. Most importantly, you have to take cues from your competitors in your target market, and walk the fine line of exploiting the exoticism of your brand while acting like local.

The rise of digital era makes going global easier than ever and it’s certainly not something you should shy away from. There are so many benefits to going global with your ecommerce, but nailing your localization strategy is the first step to making it a success. We at Libra web solutions are here to help you with all your business needs, contact us at info@librawebsolutions.com for all your needs get answered. Libra web solutions transformed around 80 ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008.

04 May20210

Follow these simple tips if you are freshening your online store

Sharmila GiridharanEcommerce Solutions, Online Marketing

One important strategy to grow your ecommerce revenue is to keep your store fresh and vibrant. That includes your content, products, and promotions. It may also mean regularly refreshing your navigation, themes, and other design elements.

Your Internet store sales went down and you don’t know what to do? There may be a handful of reasons, for example, bad search engine optimization, poor checkout process or low security level. But what may possibly go wrong if everything is alright? Maybe your store is little bit dated. When was the last time you featured new products, added content or changed shop design? People always like something new. So, if you want to keep up with times you should always do something in order to make your store look fresh and fancy.

What exactly you should do and how? Experts from Practical Ecommerce gave good advice on how to keep your site fresh. Additionally, for more convenience, we will provide you with best shopping cart platforms that will allow you to implement some of the tips on how to freshen your Online Store.

Your store is the most critical asset you have. Keep it alive and fresh.

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9 Freshness Tips

Here are 10 tips to help keep your store current, fresh and relevant. Many of these borrow from basic merchandising concepts. Others are simply common sense.

Clean up the site weekly. Assign someone to go through the home page, category pages, shopping cart, any other parts of your store where content might be changeable. Clear our old promotions and seasonal content. Make sure there are no missing images. Look at customer product reviews to make sure postings are appropriate. Make sure you don’t have featured products that are out of stock.
Feature new products. Consumers want new products. Make sure you launch new items, and then tell your visitors about them. Create categories that feature new items. Move new items to the top of your product listings. Write a blog post about them.
Rotate your promotions. If you feature daily, weekly or seasonal specials, rotate them regularly. In my previous online jewelry stores, our “sale” pages were among the most trafficked. They were the first place many visitors went. If visitors see the same promotions week after week, they stop noticing them at all.
Experiment with different navigation. When you set up your store, you probably did some level of testing on how people were interacting with your website. When is the last time you did that? Look at your analytics and see what paths people are following. If you have categories that are not drawing attention, but you want people there, then set up an easier path. Likewise, if people are not using a link, get rid of it and try a new one.
Libra Web Solutions service include: Ecommerce Loyalty Programme Development, Customer Retention Strategy Development, Loyalty Programs for Small Businesses, Ecommerce Development Strategy
Change your theme. With many modern shopping carts, it is easy to “reskin” your site with a different color theme or background. Give it try. It can give your entire store a new look without a lot of investment. Try a red and green theme at Christmas, and gold and brown one for the fall. Even putting some more theme-oriented images throughout the store will add some freshness.
Be competitive. Pick your top five competitors and review their stores at least weekly. You may find one offering a 50-percent off sale, or a 2-for-1 deal on your best selling products. You may not decide to match the offer, but you should at least be aware of it and be prepared to modify your promotions or featured items.
Be aware of design trends. Web design changes continually. It used to be that three columns of category images on your home page were standard. Top and left navigation was required. Not any more. For many retail sites, minimalist is in. White space is good. Huge rotating product banners are now common. Product videos are becoming mandatory in some retail segments. When you shop online, note the things you like and incorporate them in your wish list for your next redesign. Investigate the amazing capabilities of CSS3 and HTML5. Your site may look dated if you don’t keep up.
Post fresh content. If you maintain a blog — or post to social media sites — add new content regularly. Make sure you monitor posts and communications from customers and prospects, and respond to them quickly.
Maintain your inventory stock messaging. Nothing annoys me more than a store where the majority of items are “out of stock”. You may give a store the benefit of the doubt, but in most cases it’s just being lazy. If you know items are going to be out of stock for more than a day or two, hide them.

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Do a complete redesign every three-to-five years. It should be more often in certain competitive and trendy industries. Design is trendy. If your website is more than five years old without a redesign, chances are your store looks pretty old, which affects visitors view of it.

If you have any queries for tips on your online store then you can contact us at info@librawebsolutions.com. At Libra web solutions we successfully transformed around 80 ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008.

02 Apr20210

See how wordpress custom module development service improves your blog

Sharmila GiridharanEcommerce Solutions, Web Design and Development

WordPress is one of the easiest and most powerful content management system that comes with numerous features to make your experience pleasing and appealing. It maintains a worldwide community to help you 24*7. Numerous plugin are available to add-on features on your site.

WORDPRESS PLUGIN DEVELOPMENT SERVICE

If WordPress themes is gravity that attracts visitors to your site, plug-ins are what keep them on it. A WordPress-powered website should have the best of both in order to enjoy satisfactory visitor retention. Thanks to the customizability of WordPress sites, HireWPGeeks has harnessed the technology well to bring to you Wordpress plugin development and customization services. Ensuring visitors’ engagement like never before, our ultimate point is to create a platform that hosts an astonishing set of features that would keep your visitors interested. Developing WordPress validated themes for more than 5 years now, our experts have accrued the skills and know how to deliver by the standard of 100% satisfaction or Money back.

Our developers add subdirectories to the plugin section of WordPress to make space for the new widget. We assign the plugin names you have in mind, or devise new ones if it is left on us to decide. Post development, they place it in the PHP file comments, where from WordPress detects and integrates them to its own infrastructure. To make the process easy and fast, our descriptors feed the system with information on the ABCs of the program, its license, functions and more. Thus with us, plugin activation is almost instantaneous.

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We are proud to have a 95% client retention, which has been made possible by our developers’ constant effort to cater to the client requirements. They have an eye for details which add finesse to the work. It takes our coders hours of brain raking and concept storming inside the lab to write out the long matrix of codes. Our plugins we develop to meet your specific requirements and add new functions to the websites concerned. Our Plug-in development team never fails the promised ETA and that makes us bankable even for short-deadline projects. Our cost-effective services coupled with assured quality have made us the No. 1 outsourcing partner for the offered kinds of open source development

Libra Web Solutions service include: WordPress Module Development Service, WordPress Development, Hire WordPress Developers, WordPress Store Development, WordPress Website Development

Why consider customization of your WordPress site

Superior Quality Design

Similar looking themes never sell, rather spoil the brand image. To hook visitors & boost revenue, you need an intuitively stylish mobile friendly theme with beautiful UI (user interface).

24 x 7 Support

Using free themes, plugins & features won’t support you in trouble. You need round the clock technical support in cases of sudden breakdown.

Version Updates

Free stuff never gets updated with WordPress updates. Availing our WordPress Web Development services will upgrade your site with latest WP version updates, plugin updates etc.

Unique Functionality

Pre-built WordPress plugins give rise to compatibility issues & their wrong integration can even harm your site. For better site functionality and performance, avail custom WordPress plugin development & integration services.

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High-end Security

Free themes & plugins are packaged with unwanted code. Our WordPress web development team thoroughly scan all the code, themes & plugins to ensure your website safety.

Mobile Optimised UI

90% of the website traffic is mobile now & pre-built themes don’t deliver good user experience on all devices. You need a custom WordPress responsive theme to boost engagement.

We implement our ‘expertise’ to harness ‘excellence’ in your Organization

Making the right strategy and correct ideation are the key to success. At Multidots, our industry experts start with that only. With WordPress’ ability and our proficiency, your enterprise can grow speedily as you wanted. So, you can leave all the burden of sketching the plan of WordPress customization and implementing it to develop a comprehensive solution to us.

Why Choose WordPress as the technology and Libra web solutions as your Development Company?

Enterprises have their own unique needs, and hence cannot sail away with the off-the-shelf themes and plugins. Owning an optimized and highly performing website with well managed and creatively curated content is the key to achieve success in this competitive world of business.

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There are many technologies for website development. Choosing WordPress among them and then customize it according to your business needs is the ultimate important task from the very beginning. But, it can be overwhelming to choose the right customization, theme, and performance of a WordPress site. The team of skilled professionals at Libra web solutions guides you from scratch, right from the development to the look and feel of business pages, along with the most important part i.e. creation of contents.

Why seek the help of professional consultants?

Customizing your WordPress Platform is not the only thing you are doing as a business. Making a customer base, converting the visitors to your loyal customers, making your site visible among the ocean of competitors, managing social media, market your products and the list is endless. All this by doing yourself can be daunting.

We are here to help you carve your path for greater success in business through our experienced consultants and industry leaders. Our team is especially build to understand your specific business requirements, target audience, and user experience needs. We help you design the right platform for the escalated growth and profit for your enterprise.

What makes Libra web solutions an Enterprise WordPress Development Specialist?

Libra web solutions, the team of skilled consultants help you in transforming your enterprise’ working procedures in every phase. Starting from visualization of the ideas, making strategy, design, and development of the WordPress platform to helping you create and analyze market – our team can do all at once. Our services are not only bound to consulting and development, but far beyond that. We can develop what’s planned for you.

We help your business to find comprehensive development and creative customization through experience consultation and guidance. In Short, we know how to ‘Embed Innovation to the technology’. Our team of Scrum certified Agile Practitioners help you manage the complete project in the agile ways, which enables you to get your work done in a minimum duration.

Libra Web Solutions service include: WordPress Module Development Service, WordPress Development, Hire WordPress Developers, WordPress Store Development, WordPress Website Development

Beyond Custom WordPress Development

In this era of competition, every business wants to stand out of the crowd and the path the reach to the top is overwhelmingly difficult. It is not sufficient to develop a WordPress website for your business in this market condition. You need to reach out for solutions beyond that.

Research, planning, creating the strategy, design develop, support, create a market, offer services and serve after that – everything should be included in a good business plan. Libra web solutions helps you to achieve that.

Strategy making and digital planning

Our skilled professional team is highly efficient to brainstorm and procreate the correct strategy and plan out developmental requirements.

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That Little ‘Extra’ which Makes us Extra-Ordinary, and hence Suitable for you!

Multidots believe in delivering perfection – 100% and beyond that! We guide you through the process of creating a visual design with the help of advanced mockups and wireframes, creation of your own customized themes, to design the architecture of the website, implementation of features according to the business requirements to develop a high performing optimized platform.

Data collection and data-centric strategy development is the new age technique. You get data-centric feature development and implementation guidance, through our data science and data analytics experts. Also, we can implement traffic generation tools, revenue tools and server-side tools for collection of online data.

WordPress has always been our first love, be it development or consultation. With hundreds of WordPress products developed at our office space till the date, there is no one who can consult you better than us, nor can anyone implement our plans with the same excellence. So, hire us today and avail one-stop consulting and development solutions.

Libra Web Solutions – Digital Transformation Company Mumbai India, with 100+ customers from 15+ countries, delivered 200+ projects. Please get in touch with us at info@librawebsolutions.com for Wordpress Hosting, Wordpress Store Maintenance,Web development, Web Design, Responsive websites design & development