Building your own business is an exciting and a fun experience. It’s exciting because everything is new. So, now you developed your business and completed the initial development of your website, what’s next? There are still lot of things to do. Building a website is not just enough, it’s important to maintain and monitor a site for most common and possible issues. If neglected, they may affect both usability and profitability of website. Unlike retailers, the ecommerce business entirely depends on the website. So, we just can’t take a chance, even a tiny issue can significantly affect the bottom line.
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Trust is the key part of any online business. You need to get your basics right to build customer trust on your ecommerce website. A slightest hint of malpractice and all that you have built will come crumbling down in a matter of time. You need to earn the user’s trust each day and over.
Here are some of the best practices you need to know about, to maintain an ecommerce store.
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Online store maintenance services:
According to the present market scenario, the products in your ecommerce websites increases eventually. You need to eventually add new products and maintain existing ones by modifying their description and images uploaded to your website.
Why do you even want to maintain your services??
To update the competitive price to remain in the competition.
To add new categories and sub categories along with updating existing ones.
Remove products which are no longer required.
To add relevant additional details like product weight, color, shape etc to your product data.
To validate and authenticate orders.
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Here are some simple yet critical tips to maintain your ecommerce store.
1. Keep it updated:
It is very important to regularly update the entire ecommerce plug-in as well as website themes. This ensures the latest versions of software being used, and also provides maximum security. In another words it means, having the latest tools available and also reporting the latest news in the tools.
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2. Product videos:
How can someone just ignore the importance of product videos?? People like videos, they are easier than reading and you can use them to really show how a product looks and feels. With a bit of imagination, most products can be shown-off in a well shot video.
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3. Social media:
Social media is one of your biggest assets. So, basically, you want to grab the attention of your users and get them engaged. That’s what social media does exactly. It’s all about building a community and if you put in the time, you will soon have a great group of customers who will champion your brand, and will give you repeat custom and will tell their friends about you.
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4. Add uniqueness:
You cannot always cut down your prices to compete with the already existing stores. You may sell same products as them, but why not offer something that they could never compete with. You can sell them an e-book or still better, an actual book along with the products. The book could be about anything like how to use tools more effectively or about maintenance tips, how to setup a workshop etc… Offering this book with purchase doesn’t cost you much. But it will add a huge amount of value for certain customers.
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5. Guest posts:
It is a very popular way to build links and if you do it right, it can be very effective. Most important thing to consider here is, you want to post on sites which are read by your potential customers. So, consider location and niche and get your message in front of the right people.
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6. Blog often:
Every ecommerce site should have a blog. It is not only for generating traffic directly, but it is also a great way to built authority and credibility. Your blog doesn’t have to be all words- images and visual items are helpful too. In fact, they make reading easier and more fun. You could include images or diagrams of your products being used and show them how they work and what to do. Fill your blog with interesting and imaginary stuff, that your readers will enjoy viewing.
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Ecommerce store management:
How was the business used to be earlier?? Salesman would be there, and he would to every possible thing to earn commission to sell your products. But, now a days, the face of the marketing has been changed tremendously. Online stores enables the businessman to setup a store without the need of any sort of investment, without physical sale or even without hiring any floor managers or security guards.
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The distributors and manufacturers are driving sales through ecommerce business. It is very critical for seller to create a great shopping experience that satisfies a customer.
Ecommerce support services:
By increase in consumer demand, the ecommerce sales continue to increase. Being aware of this, many businesses find it challenging to manage increased product data volumes, ensure accuracy of their commerce product data, deliver superior customer services and execute reverse logistics. Proper maintenance of all these, enable your ecommerce company to augment your ecommerce efficiency and accelerate time-to-market of products while broadening your customer reach across different markets.
Services to be monitored regularly are:
order management
shipping management
payment processing
inventory management
customer management
product information management services
customer services
finance and accounting outsourcing services
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Looking for maintaining your ecommerce store? Leave it on us. Your business can benefit greatly by choosing Libra web solutions, as your ecommerce support service platform. Contact us at info@librawebsolutions.com to find out how we can enable your business to achieve accelerated growth.
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