Imagine the impatience a person would feel if they try to get a look at your ecommerce store only to find that your website loads at snail speed. Nothing discourages more than lack of quick response. The average person does not spend more than 5 seconds waiting for a website page to load, some spend less. If this happens, they may not bother coming back a second time let alone make any purchases. This proves to be a great hindrance to sales and fewer purchases will be made over time. In order to avoid this, take note of the following:
1) Carry out a Speed Test
Completing a speed test will give you a clear idea of how much room there is for improvement. Google provides you with a method to test your site speed.
2) Image Optimization
This ensures that despite changes in browser of device, the images on your website load at the right time and in the right size. Be sure that you use an image resolution that is close to that which you want to display and that you make use of suitable image file types such as JPG and PNG.
3) Caching Technology
The cache memory will automatically store ecommerce product catalogue, customer’s details, recent searches, etc. This helps to avoid accessing the database too often.
4) Reduce Redirects
If it is absolutely necessary that you make use of redirect links in your website, be sure to at least minimize the number of them present.
5) Chose Hosting Servers Wisely
To boost your website’s speed, you must have a reliable hosting server that can handle the traffic being directed to your website.
6) Get Rid of Clutter
Just like in any well-functioning system, you need to get rid of the clutter. This involves disabling any unused or irrelevant feature or information on your website.
7) Find a Way to Compress Your Data
In order to boost ecommerce store speed, it is necessary to find a way so as to make your data smaller. Software such as Gzip reduces the size of data that is being communicated to a browser.
8) Make Use of a Content Delivery Network (CDN)
These store a large amount of data such as photos, videos, etc. CDNs cache content on servers which may be located in various parts of the world so that data may be accessed from alternatives to the master server.
9) Minimize Page Size
Try to limit the amount of data used up by your site’s contents and design your web page to consume as little space as possible.
10) Keep Watch on Site Speed
After all necessary adjustments have been made you need to keep track of them using Google’s Page Speed Insights.
Getting your ecommerce store into the best shape possible is a job that requires professional handling and Libra Web Solutions provides you with excellent bespoke services at competitive rates. So get in touch with us today.
Libra Web Solutions is a reputable Ecommerce solution specialist that has transformed 75+ ecommerce ventures worldwide. Our services include Web Application Fine Tuning & Store Speed Optimization. Our team of experts are always willing to respond to your business needs with efficiency and quality.