Top 10 Email Marketing Platforms

What shows biggest impact on the success of your marketing campaign? Choosing the best email marketing service.

Email marketing is one of the most cost effective marketing tool. It establishes direct contact with your customers, gives you full control and most important it is easy to manage.

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Good email marketing service is very important as it enables you to create highly engaging emails, manage your contacts, segment your users into groups, tracks the performance of email campaign, most importantly it ensures that email don’t end up in a spam folder.

Let’s take a look at some of the best email marketing service providers:

1. MailChimp:

It is most popular email service provider. They provide great tools, awesome support and easy to use user interface. It integrates many platforms like magneto, word press etc. it comes with email creator, merge tags, auto responds, segmenting contacts into groups and simple tracking. Based on users time zone it allows to setup delivery time and setup segmenting based on geolocation.

Lot of customer support is offered by email, live chat and a huge knowledge base with videos and tutorials.

MailChimp offers a forever free plan which allows you to send 12,000 emails for 2000 subscribers. Their paid plans start from $10/month.

Because of the free plan, MailChimp is best email marketing service so far.

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2. Active Campaign:

ActiveCampaign combines your email marketing with CRM and sales. It provides you with all tools you need to create and master marketing campaigns. ActiveCampaign comes with an attractive template edit and mobile friendly sign up forms. It also simplifies your work by segmenting contacts based on their actions, locations, behaviour and social data. It also fetches additional data about contacts by using their email address.

It also integrates with third party software including word press along with that you can also send SMS message to your contacts for follow up on campaigns.

ActiveCampaign plan starts from $9/month. You can also request a free demo with limited features for a test run.

Even the pricing on the ActiveCampaign gets quite high, it is totally worth the money if marketing automation is what you are looking for.

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3. Get Response:

It is a hugely popular email marketing solution. It is extremely easy to use and simplifies email marketing for small businesses and absolute beginners. It allows you to create smart automated campaigns with help of some amazing marketing tools. They use tools such as drag and drop builder with which you can create campaign, segment contacts and send content designed for specific groups.

GetResponse also comes with A/B testing, tracking, auto response, landing pages, response forms. It also integrates with third party lead generation software like optinmonster, sales force, Google docs, Zen dex etc.

They also provide support by phone, live chat, emails etc. They provide a help section which is full of free learning material including videos, webinars, guide etc.

GetResponse offers a 30 day free trail, their pricing starts from $15/ month.

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4. Constant Contact:

ConstantContact is one of the fastest growing and largest email marketing services in the world. Most importantly it is beginner friendly and easy to use. ConstantContact can easily manage your email lists, contacts, templates and more. Each account gives you access to easy tracking and reporting, built in social media sharing tools, image library and 1 GB of storage for your own files.

They also offer unmatched support with live chat, email and a vast library of resources. They also offer online training as well as live seminars in your neighbourhood. This allows small business to quickly learn the basics of email marketing and start using it like a pro.

It has a 60 day free trail and after that their pricing starts at $20/month.

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5. AWeber:

AWeber is one of the most popular email marketing service providers in the world. They offer a wide range of tools for small and medium sized businesses to manage their email marketing. Getting started with AWeber is easy, you get access to ready to use email templates, list management, auto responders, email tracking etc.

They also offer support through live chat, phone support, live webinars and a vast library of tutorials.

It offers a 30 day free trail, after that their pricing starts from $14/month.

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6. Conver Kit:

ConverKit is a most popular platform for personal bloggers, authors and marketers. It is extremely easy to use and is incredibly powerful. It allows you to easily offer content upgrades and incentives with email sign ups and also manages auto responders allowing you to send drip emails. ConverKit easily segments contacts into old one and new ones; this is great for marketing automation.

Pricing starts from $29 /month with a 30 day refund policy.

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7. Campaign Monitor:

CampaignMonitor is another popular email marketing solution. It gives u everything you need to be a successful campaigner. They have a drag and drop email builder which allows you to use professional designed email template and you can personalize each message using rich customer data. This makes emails more personal and gives much better results. They also offer drag and drop segmentation tool to create different campaigns for different contacts based on their behaviour and action. They also have easy to use A/B testing, tracking, optimization and social sharing tools.

Campaign Monitor pricing starts from $ 9/month.

8. Pardot:

Pardot, powered by sales force, is a most popular marketing tool. It offers a cutting edge marketing technology that places all your marketing needs and CRM under one roof. It offers email builder with responsive and out of the box templates, drag and drop nurturing builder, scheduled email sending, A/B testing, rendering and spam filter check ups. It is also extremely user friendly and has great integrations with CRM and tons of other tools.

It is quite a bit high on price. It has different pricing tires starting from $100 per month.

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9. Interspire :

Interspire email marketer is a true all in one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys, events, contacts, and more. It is fully featured email marketing software which has been developed by marketing experts.

They have a lot of features to offer their customers. You can choose from dozens of beautiful templates, you can upload your existing email campaign from your computer, unlimited image hosting, you can view a preview in your web browser, they also allow you to add a link from your email campaign to another.

The pricing starts from $495 per month which is a bit high but it is totally worth it.

10. Net Results:

NetResults is an amazing platform that helps to build, connect, convert and measure all your automated email marketing efforts. With the help of NetResults you can automate marketing workflow, trigger marketing events with a click and power your list segmentation. It provides you a drag and drop email builder automated list management, triggered automated tasks. The software also offers 3 dimensional lead scoring, social media management and sales automation work flow.

Their pricing is a bit high of about $900/month for under 10,000 members.

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<p>Kaplesh is content creator, Curator, webmaster, avid reader of new web technologies, Search Engine Optimization, Social Media Enthusiast, Virtual Support specialist at Libra Web Solutions</p>