Social Media Marketing
The first social media site was Six degrees which started in 1997 in which users could create profile and could be friends to other users.
Since then facebook , linkedin and twitter and many more social media sites drove in.
ADVERTISING ON THEM INDULGED BUSINESS IN SOCIAL MEDIA BY WHICH SOCIAL MEDIA MARKETING CAME UP.
Online maketing is always done by a planned approach , which can be done by 5 step process.
1) RESEARCH :
1 Put your main focus on 3 social media sites
2 Find a tool that manages all of the 3 sites like hoot-suite
3 make accounts on each of the possible social sites
4 making a preventative profile about your business would equally help you.
5 see the way of promoting of your competitive businesses.
2) PLANNING :
1 The content should always be qualitative
2 content should be engaging
3 your content should be useful to others
4 checking-out other articles would be helpful here
TWITTER FOR BUSINESS
Twitter being one of the top-rated media sites gives a good chance for any business to do it’s marketing and get customers.
Just in over a second there are thousands of tweets in twitter so getting noticed is equally important , for which your content must contain appropriate high resolution images.
1 remaining active and engaging by interacting, liking and throwing comments is the basic principle for social sites
2 your content should always be deviled constantly.
1) Twellow and Twiends
if you want to maximize your reach then these tools would definitely help you
twellow and twiends are one of the most powerful apps to get new followers.
2) Using Hashtags
While using twitter it is important that you use the appropriate hashtags and if you are creating one then it should be noted that the hashtag should be easy to spell and remember and should be ensured that it is not getting used by any other user for following your hashtag use sites like
1 Social Mention and Sprout Social.
“twitter lies in more social side while on the other hand linkedin turns itself to professionalism.”
1 Build a facebook page
that your customers would enjoy and then use that platform as a resource. posting in content about education,inspiration and entertainment would help you to reach wider audience on facebook.
2 facebook adverts are helpful for marketing your business
3 Related to your business facebook groups can be created
Should facebook be given equal priority as twitter and linkedin?
facebook is a flexible social site it can take some time for you to get in it but it would require some practice.But presently we can say that face book depends on the changes in future for getting business as it not yet so established in it.
linkedin has a professional way for getting clients for which you have to monitor your profile views and focus on your profile too.Being helpful and understandable when you share on LinkedIn is the key for getting audience.
1) Company page :
it is important to create a professional company page by providing relavent information about yourself and by Optimizing it for search by inserting keywords and by linking your company page
2) LINKEDIN PUBLISHER
It would increase your exposure level and would help you for enhancing your skills.
In fact, Linkedin Publisher can greatly expand the reach of your business on Linkedin, regardless of your network’s size.
social advertisement would cost you but it would largely be profitable for you to maximize the reach and promote out your business everywhere
“a planned approach would help you understand better about what you have and what you lack”
3) EXECUTING :
For Executing a strategy would be required :
1 Posting your content when most of the users are active on social sites is important
Timings for posting in can be seen on link below
2 The content you post can be rotated on weekly basis and in accordance to it a timetable can be made for which tools like hoot suite would be helpful.
3 scheduling your post when you are not active should be looked upon
4 creating an excel sheet of your daily activity and goals that you want to achieve would be a storage of your work.
“social media marketing is all about strategically promoting your business by online means “
4) OUTCOME ANALYSIS :
“It is essential to see that the way of promotion of your brand is affecting your business or not”
here you have too see that whether it’s working or not which is done by seeing the growth of your company and by comparing it to your goals.
5) RE-STRATEGISE :
This would be the final step here you would just have to see where you lack and handle it accordingly to get wanted results
Achieving what you plan is a little difficult part and for it re-strategist play a part.
Hence by getting yourself in 5-step loop can help you win it which would be : RPE-OR
WHERE : R – RESEARCH
P – PLANNING
E – EXECUTION
O – OUTCOME
R – RE-STRATEGISE
“SOCIAL MEDIA MARKTING IS A WORK OF PATIENCE FOR GETTING RESULTS”