Ecommerce web design is not just about making an online store aesthetically pleasing. Well, that helps too. But it is not the only thing to do. Quicker the customer gets from landing page to complete order, the more likely they are to get to the end and give you their money!! Quality ecommerce web site is all about getting potential customers through that process. The right ecommerce website design will not only sustain customer interest, but it will keep them coming back to the site they trust. To help you understand what’s crucial and what’s not, you should know what the most important features of a stores design actually are.
Let’s take a look at some of the important points to be considered for design and development of for your stores, so you can get started:
1. All device compatibility:
We all see a continue rise in mobile use. This eventually increased mobile shoppers. But they are not the only shoppers too. It’s important to be aware of many different devices and screens available and mostly used by customers. With more shoppers opting to use their mobile devices for shopping, your stores design should absolutely be able to match the screens on which it’s viewed. It is necessary to customize the website to fit into the screen resolution of the devices available.
Implementing responsive design to make a website accessible and usable on every device is important for the success of an ecommerce site. The Episerver CMS is an especially powerful tool for ecommerce sites, which automatically implement responsive design. Whatever platform you use, you’ll need to be sure you keep mobile users in mind, since this is ever growing group of users can’t be ignored.
What do you do when you open a website? You just go through the information present on the first page, don’t you? That’s what everyone does. First and foremost thing you need to take into consideration is to exhibit important information on the beginning. A lot of people read only the content that appears on the first screen and leave. If they are impressed with what lies in here then, they will proceed and read further. Ultimately, you should create a powerful first impression which is not impossible, but easy.
First pick a theme. Once you choose a theme, stick to it throughout your entire site. Don’t ever mix and match designs, it literally confuses your users. Your content, design and navigation should all blend well together, to give a right user experience. Not to forget, colours always play a big part on user moods. So, always choose a perfect colour that evokes your brands message. Design colours should have a right tone, shade and tint, because your theme and colour coding can set your visitors moods.
4. Use images:
Beautiful images are always eye catching. The images are not just eye catching and pretty, but also immediately direct a visitor’s attention to CTA. The beautiful background photo immediately shows what the product is, while the text has a clear CTA. Large images combined with CTA, do a wonderful job of explaining your products or getting your customers look at something specific. There’s no reason you should limit the usage of product images to their individual pages. Start using amazing images and you’ll have directing customers all the way to order conformation screen.
5. Loading time:
Imagine you opened a website and it is just loading, loading and loading. What would you do?? Obviously you will shut the site off. Just like this, your customers will also abandon your website if it takes more time to load. No matter how beautiful your store is, if it’s slow your conversion rate will drop drastically. To avoid this, you should aim to implement a design that loads all of its assets quickly. Compress images which allow providing the best visuals at smallest size, reducing download time. Use caching to reduce the time spent sending the data between web server and database server. In order to keep from losing customers due to slow load times, you’ll want to make sure your site is optimized to run as quickly as possible.
6. Easy navigation:
Good navigation helps new shoppers find what they’re looking for without any hassle. Oh the other hand, poor navigation frustrates them and even may lead them to abandon your store. What actually constitutes good navigation? The main idea is to present clear path from landing page to checkout. No matter what page a visitor lands on, they should be able to find their way around your site. Most of the time, this is going to constitute presenting only the most crucial categories in your main navigation and delegating less important destinations to site footer. If you have quite a few products and navigation is getting tricky, you can add the built-in layered navigation widget to your ecommerce store, which allows customers to filter their search results by colour, size or other criteria you specify. This allows customers to browse your store how they want.
Customers have an expectation that their personal information will remain secure when they make a purchase online. To ensure this, all ecommerce sites should support SSL to encrypt information that needs to remain secure. This is especially true for credit card and payment information also for customer information like address, phone number, email etc. Implementing SSL is not just a good idea, but something that is absolutely essential for ensuring that your customers remain secure. Never ever store credit card numbers in your site’s database, because it serves a huge security risk, if your database is compromised, you will be liable to the loss.
8. Guest checkouts:
What will ecommerce sites do as you open them?? They often ask the users to create an account in order to make a purchase. This usually allows for follow up communication that encourages future sales, as well as tracking customer’s demographic information to analyze sales. Not everyone wants to go through the process of creating an account in order to buy a product. Generally only repeat customers will want to register and get benefits of having account, such as saving their information for future purchases and receiving notifications about upcoming sales. Keeping this in mind, you should design the purchase process to allow users to complete a guest checkout. However, upon completion allow them to create an account using the information that they just entered.
9. Web site testing:
Now you’ve developed your website. So, what’s next?? The next vital step is website testing. What does this checking exactly does?? The testing checks usability, customer convenience, checks for bugs and is vital to ensure a good shopping experience. Website testing can be manual or automated, or a combination of the two. This is usually carried out in various browsers, across platforms and across devices. Slow loading websites, poor navigation, broken links and bugs cause losses for an ecommerce store. To prevent all this, website is checked.
So, what is usually checked in ecommerce website testing process?
The customer flow: Each step usually taken by customer on their visit is tested. Starting from home page to menu, search bar and results, product listing payment and checkout.
Compatibility: With different browsers on various platforms and across different devices such as mobile phones and tablets are no device should be ignored when it comes to online shopping.
Security: Here security is not just on payments, but it also includes customer’s sensitive information like address, email, phone number. A secure website encourages trust in users.
Performance: The main aim of this test is to ensure that website load time isn’t too long, catch broken links, and check for SEO ranking in search engines.
Your website is live now!!! But, how are people going to know about it and how will it attract visitors?? To get all this sorted out, one needs to have a marketing plan even before launch, so that as soon as you are ready to launch, successful marketing and promotion can be rolled out. A well planned marketing strategy that reaches right audience at right time helps your business from getting lost in a crowded market.
Here are some of the popular marketing methods:
Email marketing: encourage your visitors to leave their email address by offering something in exchange. Send out emails at periodic intervals to keep existing as well as potential customers updated about new offers, new arrivals, and seasonal promotions. If used effectively, email marketing has proved to deliver great results.
Social media marketing: The attention grabbing nature of social media can be well utilized to create recall for your brand, as well as turn your followers or customers of your brand into advocates of your brand. This is often done by contests or activities requiring respondents to share posts or tag other people in them in exchange for a gift.
Content marketing: It is all about creating shareable information oriented content in order to attract visitors to your website. Articles, memes, infographics, blog posts are examples of the content marketing. They help attract visitors and also improve SEO ranking.
Now that you’ve outlined the points to be considered for design and development of an ecommerce store. Its time to get started!!!
Do you need any help understanding how to get started developing your ecommerce site?? Libra web solutions is an ecommerce solution specialist who transformed 75+ ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008. Please contact us to speak to ecommerce store design and development expert at: email@example.com