If we go 10 years back, most of the startup businesses had only one option to enter ecommerce business, to build a custom website. A basic custom ecommerce site back then costs too much. Many of the sites were built by web shops that use proprietary software. Now days companies have numerous inexpensive options for starting an ecommerce website that do not actually require costly programming updates and expensive support contracts.
Its natural to feel frustrated when sales are down or when not getting enough traffic. That would be the perfect time to consult with an expert and get help turning your store around. Here we’ve collected few pieces of advice to improve your internet marketing strategy.
Let’s dive in.
1. Give people a reason:
There are already lots of retailers present in the market. To attract customers, give people a reason to come to your store. To do so, hold exclusive events, introduce limited and only available items in your store. Also try using coupons to promote your store.
2. Make your own content:
What builds a strong connection with your customers?? Nothing but original content. You have a unique opportunity to choose between original and unoriginal content. Many companies use content from around the web in their ecommerce strategies to free up time for other business tasks. But, this doesn’t have the same effect as original content. Original content like videos, blog posts, audio segments, and ebooks help you build your ecommerce site as a knowledge base.
3. Research your sales:
To keep your business in track, you should never stop researching. Research your sales, research your inventory, research your vendor sell through, research your competition, research their customers, research your customers, research your employees before hiring, research selling techniques and research customer service care to help them succeed. Simply, always research what you can do to improve your sales, your marketing, your merchandising and even yourself. Never stop researching.
4. Don’t just be a small business:
You know that you are a small business, don’t let people think about your business as such. Give them a reason to shop with you. Offer unique, well crafted items that are often available in limit.
5. Tell a story:
If you have a great traffic to your site, create a strong impact on your customers about the site. Your window display must be your invitation to the passer by. A well designed window display encourages impulse sales and peaks a customer’s curiosity. It might even tug at their heartstrings. Try creating videos of your customers with the products, add them to your window display and it creates a great impact on the traffic of your site.
Hiring a quality search engine optimization consultant can be expensive and tricky to navigate. Guiding and effectively managing SEO consultants is equally challenging. Here are some tips that business owners can try before hiring SEO agency.
You don’t definitely have to start a blog, but you should publish your own content on a scheduled basis. That doesn’t mean to turn your business into a publishing company. But, schedule weekly, monthly or bi-monthly publication. Content doesn’t necessarily need to be text. It can be anything related to your ecommerce store, like videos, photographs, articles etc. The main target is to publish the content that is tailored to the consumption habits of your audience.
2. Public relations:
What plays a key role in off-page SEO?? Public relations. Developing public relations is very important for any ecommerce store. To do so, you should know to establish and tell a compelling story about your brand, you should get media attention; you should pitch not just to journalists but also bloggers and social media influencers, use social media to establish relationships and promote your brand.
3. Plan your site:
You should have a clear idea of what pages on your website address those search queries. Each keyword from your research should have a corresponding page on your site. Long tail key words should be used in blog posts and FAQ’s
4. Master keywords research:
First of all, understand your industry’s head key-phrases and long tail key-phrases they should be more specific and varied usually over four words. All business owners and managers intending to market online should know how to run keyword research. The process of keyword research provides a rounded understanding of key phrases, search terms and also online demand for products or services.
5. Build your site:
So, now you have an idea of the pages that should be on your site, what would be your next step?? The next step is to build the best site in your industry with the help of a web designer or agency. Remember one thing, you should always build great websites that users love and want to tell their friends about. The website should be mobile responsive for mobile responsive to cater for smart phones.
Ready to take some action? Please trust experts. Libra web solutions is a perfect place if you are looking for your ecommerce store maintenance and support. Contact us at email@example.com for any help and support.