A BIBLE TO : Translate your Business Objective in your Web Design
When creating a website you should be having an objective in your mind that it should look good , design should be perfect but it is equally important to see it through a business point of view
Hence your aim should also be too improvise your brand and increase customers
The aim of your website should be the goal of your business and as per that the website sections should be designed.
Your business goal could be anything like to get international customers or may be to get nearby local – lites so your web design should be made in that manner hence service pages and all other options should be made with respect to that.
“Setting goals is the first step in turning the invisible into the visible.” – Tony Robbins
For getting business goal through your website it is important that your design should also be appropriate for that.
Things to Keep in Mind While Designing
“There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” – Milton Glaser
1) easily understood website :
Your website should never be too complex as it makes harder for users to navigate,hence your website should always be tested accordingly to make it more and more simpler.
2) Responsive web design :
while creating it your design should be based upon actions performed by the user which should be able to adjust itself with the appropriate screen size .
“Website lacking a responsive web design is destined to fail”
3) Moblie – friendliness :
From research it has been seen that mobile traffic is growing day by day today 40 % of users are through mobile traffic hence it cannot be ignored so your website must be mobile friendly site for both iphone and andorid.
4) Typography :
see that your web-designer is an affective typographer who can make a visually appealing web design.
5) Content :
the main attraction of a website is it’s blog as the user’s first spend their time here hence your content should be properly worked upon and the content should always be engagive.
“good design is not only about it’s looks but is more about it’s working”
Aligning Your Business Objective To It
For improving your business you should always first take a look at already improved businesses which is nothing but competitor’s research.
Competitor’s research :
Here you have to check out how they build up their brand that is how are they are interacting and promoting on social media see at
all social sites they are in, what all they post , check out their profile’s from this you can learn many things to start about.Hence seeing competitors activities always helps to get an idea for you.
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” ― Abraham Lincoln
Then what comes is your part to play
1 make a website that reflects your industry
2 reach out to your target audience
3 do a good amount of social media marketing ( article on blog)
4 good curated articles should also be included in your blog
5 customer’s feed back should be taken
6 and you can also run in some offers for providing a little push in your business.
CREATING THE REPORT
There must be an excel sheet created for the goals that you want to achieve and the activity that you perform on daily. And atlast an analysis should be made to check whether you are able to keep up with your business goals or not and if not then further you must work on and see what you have lacked and then : RE – PLAN
“Plans are of little importance, but planning is essential.” ― Winston Churchill
Hence creating a report would be able to give you a clear view that you have achieved it or not and what you must do more to achieve it.