Today’s customers demand rich, consistent and detailed product information from all retailers. So, as a merchant, you should always be ready to meet their expectations. What actually this ecommerce catalogue management service is? Well, it is a strategic process of managing your ecommerce product catalog, which eventually helps to ensure the quality of your product data across all of your sales channels. It also includes how to organize, standardize, and publish your product data to each sales channel. It doesn’t matter if your product data is your own or from others, like suppliers. All you need to do is to manage it in a way that ensures accuracy across all of your products.
Why ecommerce catalog management is important?
In today’s market, taking time, effort and resources to properly manage your product catalog is worth it. Your ecommerce product catalogue management helps build the foundation of your business.
1. Create rich, consistent product information:
A properly managed ecommerce product catalog should result in quality data. You just want to make sure that you have customer ready product information that is consistent and fully attributed. When you have a quality data, you can then build a true omnichannel experience across all of your sales channels.
2. Improve customer experience:
Detailed product information ensures your products are searchable, easy to find, and makes customers confident that they’re buying the exact item they want. Rich, detailed product information ties back into a better customer experience. When you provide this type of customer experience, customers choose you over competitors and then return for repeat purchases.
3. Grow your business:
A good ecommerce catalog management strategy should allow you to support a larger catalog of products that you can get to market faster. It also provides merchant a better foundation to grow their business.
Expand product assortment: When you product data isn’t a mess, it’s easy for you to add more products. With a structure already in place, you can add these products without feeling overwhelmed.
Work with suppliers: another way to grow business is to start working with wholesalers or suppliers. You can develop these relationships so you can find new products you want to sell. Supplier data is usually poor, as they don’t sell directly to the consumers so they don’t need all the extra attributes you’ll need to sell on your channels. Merchants with good catalog management are able to upload and format supplier data so they can start expanding their business.
Challenges of ecommerce catalog management:
The idea of ecommerce catalog management seems simple enough. You just have to maintain a single catalog of all your ecommerce products. But it’s actually quite hard for merchants. If you update your product information on regular basis, you have a lot of changes to make in different places. Some merchants also receive product information from suppliers. This product data has to be formatted with extra attributes and information to be customer ready on your site. Merchants often have large teams who spend weeks compiling, updating and publishing product data. It’s easy for this data to get messy. This is a problem for both you and your customers.
How to improve your ecommerce catalogue management?
This entirely depends on the tools you have at your disposal. You’ll generally need a central place to manage your products. Here are three different places you can manage products for you.
Managing a product catalogue in your ecommerce platform:
If you have a lot of products though and sell across different channels, you’ll quickly outgrow this solution. If you’re just starting out and selling only on your branded site, you can most likely manage your catalog on your ecommerce platform. You’ll have the minimum tools you need to upload and bulk edit your products. Your ecommerce platform wasn’t designed for your product information management, so you’ll lack the extra functionality you need.
Managing a product catalog in excel:
Many merchants often turn to the mighty power of excel to organize and edit their product data. This is usually an affordable solution to manage product data from different sources. You’ll spend the time upfront formatting, combining and monitoring the quality of your data. But you’ll be able to create different formats of your product information to be uploaded to different sales channels. Excel definitely works for smaller retailers. But, larger merchants will also quickly realize that excel doesn’t result in the quality product data you actually need.
Managing a product catalog using Product Information Management system:
Growing retailers who sell on different channels and also work with suppliers should consider investing in PIM system. It is a designated application built to centralize and manage all of your product data, no matter where it is coming from and where it needs to go to. Ideally, a PIM streamlines the process it takes to upload, standardize, and publish your data to your sales channels. It ensures that you always have rich, consistent product information that your customers are searching for.
Thinking about ecommerce catalog management goes hand in hand thinking about your product strategy. If you are looking to develop catalogue management services for your ecommerce business, we are with you to help. Contact us at firstname.lastname@example.org. At Libra web solutions we successfully transformed around 80 ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008.