Here's Everything You Need to Know About Email Automation
Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. Target people based on behavior, preferences, and previous sales — and use this intel to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers — automatically. Small-business owners don’t have the time to send individualized messages to their customers. Using automation, they can save time by setting up the email platform to send messages when customers take specific actions. While automation sounds robotic, it actually allows business owners to develop closer relationships with their customers by maintaining effective communication and brand awareness.
Benefits of Email Automation
There are very compelling reasons to invest in an email automation platform, such as iContact, MailChimp or Constant Contact.
Email marketing is effective — Email marketing is still one of the most popular and effective forms of marketing for most businesses. More than 90 percent of all U.S. consumers use email daily, and it’s more than 40 times more effective for gaining new customers than social media. Emails are at least three times more likely to prompt a purchase, and the average order value is 17 percent higher.
Save time and money — Email marketing provides high returns for less time investment than writing manual emails. Event-triggered automated emails can save 80 percent of a direct mail budget.
Consistent branding — Automating email messages allows business owners to spend more time crafting them and keep the messaging and tone consistent.
Customer engagement and retention — Email automation provides a quick and easy way to keep in touch with customers and encourage them to make additional purchases.
Segment customer lists — To create more engaging emails for customer groups, segment messages by gender, age, location or other demographics.
Use metrics to improve emails — Use key performance indicators like delivery, open and click through rate to improve your emails.
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When to Use Automation
Different businesses may have different workflows they wish to automate. Automated email campaigns can be complex or simple. Most platforms provide ways to set up workflows that will deliver messages based on more intricate steps taken by recipients. The most frequent uses for email automation are:
When a subscriber signs up for your email list — Send a welcome message to let them know they’ve been added to the list and to give them an idea of what to expect from future messages.
An email series — If you provide some kind of online courses or tutorials, you can break it up into a series that is delivered over the course of a few days, weeks or months.
Annual messages — Send out yearly messages on someone’s birthday or some other type of anniversary to keep customers engaged, like product coupons.
Website activity — Set up your email automation to send customers an email based on specific links clicked or material downloaded.
Following up after a purchase — Send customers an email thanking them for their purchase and recommend additional products for them.
Surveys — Another engagement tactic, surveys allow you to gain important feedback about the shopping experience and helps customers feel valued.
Connect with Your New Contacts
Make a powerful first impression. Show customers, students, or volunteers everything you have to offer by setting up an onboarding series. Let people know you’re thinking about them by creating an annual ‘Happy Birthday’ email. Or, simply extend a warm welcome to new contacts.
Sell More Stuff
Put your purchase data to work for you. Connecting your e-commerce store with MailChimp can improve the shopping experience for your customers and generate more revenue.
Turn Website Visitors into Customers
Bring potential customers back to your site with ads that automatically display at the moment they’re ready to buy.
Boost Loyalty
Nurture lasting relationships by showing customers you appreciate their support. Marketing automation helps you reach out to first-time shoppers to thank them for their patronage. Or, reward your top spenders with discounts triggered by their shopping behavior.
Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services.
Win People Back
Re-engage lapsed customers or inactive subscribers by creating a win-back email series or targeted ad campaign.
Marketing Automation Essentials
What Is Marketing Automation? If you run a small business, you probably wear a lot of different hats. Often there’s little time to think about drawing traffic to your site, growing your following, or selling your stuff — even if it is vital to your success. Marketing automation is software that handles these tasks for you. Instead of creating a one-off campaign every time you need to talk to your customers — via emails or your social media channels — you can set up automations, and never have to worry about customers slipping through the cracks.
Our Best Tips for Designing Successful Automated Emails
When you create automated emails, you can keep customers engaged without the hassle of sending messages one by one. But how do you automate outreach without losing authenticity? It’s easier than you might think. Creating customized, targeted emails that send when triggered by a specific date, event, or activity lets you send thoughtful messages that match the look and feel of your brand and resonate with your customers.
Exploring Abandoned Cart Strategy
Even when your site is chock-full of good stuff, sometimes your customers get distracted and they leave your site before buying what they really wanted. Testing variables within an abandoned cart automation can help figure out what brings customers back — a well-tested abandoned cart email can consistently receive a 20% click rate.
Tips for Better Retargeting Campaigns
You can have the world’s savviest marketing plan in place and customers still don’t always click on something the first time they see it. Google remarketing ads help you reach people who have expressed interest in your products — wherever they go online — and bring them back to your store when they’re ready to buy.
Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services.
Combining Abandoned Cart Messaging and Product Recommendations
When customers leave something in their cart, reminding them to come back for it is only polite. And it’s not just about manners — it also yields real results for businesses. Abandoned cart messaging lets you do more than nudge customers to return and buy the original item they were eyeing; you can also recommend similar items they might like using their purchase history and behavior on your site.
How to Identify Your Best Email Automation Triggers
Automated emails improve engagement and benefit your bottom line. These messages are triggered by specific customer actions, like joining a mailing list, making a purchase, or filling out a quote form. They can even be prompted by inaction — like when a customer places an item in their shopping cart but doesn’t actually buy it. And although they boost business, it’s a good idea to evaluate what you’re sending and why.
What Is Retargeting?
Sometimes customers stumble upon your online store before they’re ready to make a purchase. In fact, 97% of first time site visitors leave without buying anything. This is where retargeting is key. Google remarketing ads — also known as retargeting ads — bring back website visitors who left your store, reaching shoppers across many other channels of the web, whether they’re reading an article, listening to music, or shopping somewhere else.
Identifying the Most Profitable Automations for E-Commerce Businesses
For e-commerce businesses, automations can increase sales exponentially. But with a variety of automation tools at your fingertips, it can be hard to know where to begin. Tools like abandoned cart, product follow-up, and category follow-up automations tend to be the most effective for selling more stuff, while others work better for boosting customer loyalty or re-engaging customers.
Single Email or Series? Choosing the Most Effective Automation
Marketing automation gives you the ability to create a single email — or an email series — that sends automatically based on predetermined triggers. If your goal is to sell more stuff, opting for an automation series can help increase impressions and result in more sales, though there are interesting outliers depending on your business.
Turn New Customers into Regulars
Finding new customers is exciting, but it’s even better when customers return to your shop again and again. It all begins with your first impression, and welcome automations help you put your best foot forward. After a purchase is made, you can solidify their loyalty with an order notification that matches the look and feel of your brand — and even reward customer loyalty with a happy birthday message.
Libra Web Solutions service include: Email Automation Services, Bulk Email Marketing Services, Bulk Email Service Provider, Mass Mailing Services.
Turn Window Shoppers into Customers with Product Retargeting Emails
Research shows that only 5% of customers who visit your site add items to their cart — so how can you reach the other 95%? Product retargeting emails can help; in fact, they generate 90x more orders per contact than regular bulk campaigns. These automated emails send to subscribers who view your items but leave your site without adding anything to their cart.
How to Make Retargeting Work for Your Business
When customers leave your site without buying anything, retargeting creates the awareness they need about your brand and a clear path back to your store. Ideally, retargeting is part of a long-term strategy for businesses that already have a solid following — particularly helpful when you want to promote your best selling stuff, advertise a new collection, or feature surplus items.
All your automated bulk email marketing needs are answered here at Libra Web Solutions. If you are looking for having email marketing done for your customers, explain to us the concept and we will strategize, design, send, and get you know about the reports on open, clicks and more. To know more you can contact us at info@librawebsolutions.com.
Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.