Keypoints to Consider in Your E-commerce Website Design
While a lot of business owners have an online ecommerce presence, very few attract customers. Here are some tips you could consider while creating a website for your ecommerce business.
1. Keep the Customer in Mind
Focus on great user experience, as the user always sees everything from landing on a website to buying your product or service. You have to convert your audience into buyers, so this should always be in your mind — the call to action should be clear.
2. Do Your Ecommerce Branding
Ensure you stand out in the crowd with unique branding positioning.
3. Have a Cart Button on All Pages
You should always have a cart button on all pages for users to check their items, and the button should be larger as it increases conversion rate.
4. Use Simple Navigation
Keep navigation simple, don’t complicate it, and avoid over-branding your store as it can annoy your audience.
Libra Web Solutions service include: Ecommerce App Development, MCommerce Strategy, Ecommerce Hybrid App Development, Mobile App Development for ecommerce, Small Business Ecommerce Mobile App.
5. Dealing with Prices
Have clear and transparent pricing — show prices including shipping charges, and do so early in the purchase process.
6. Use High Quality Product Images
Having high quality images is a must — each product should have images from different angles and zoomed in.
7. Have Search Filters
Have search filters for users to find what they are looking for according to color, size, and brand.
8. Add a Product Video If You Want
You can always have a demo video of the product to show how it works.
9. Include Reviews and Testimonials
Most shoppers read reviews — it is a smart and quick way to give a push to sales.
Libra Web Solutions service include: Ecommerce App Development, MCommerce Strategy, Ecommerce Hybrid App Development, Mobile App Development for ecommerce, Small Business Ecommerce Mobile App.
10. Make It Mobile-Friendly
The ecommerce website should have a responsive design, as 80% of shopping purchases now happen through smartphones.
11. Website Speed Matters
Your ecommerce store speed should be fast, as increasing website speed helps avoid loss of conversions.
12. Securing the Ecommerce Site
Choosing a good ecommerce hosting service with good security is most important, and moving to HTTPS is a better option.
If you have any queries on Ecommerce website design then you can contact us at info@librawebsolutions.com. At Libra Web Solutions we successfully transformed around 80 ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008.
Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.