8 Reasons You Should Start Using Content Marketing to Grow Your Ecommerce Store
Setting up a website and listing your products won’t deliver appropriate results for you — there are already various ecommerce portals, so it becomes quite tricky for owners to earn healthy traffic and higher online sales. All you have to do is establish a unique presence on the web, and this is where content marketing plays its game. Creating valuable free content builds trust, builds your brand, keeps people informed, gives you something to share on social media, and helps you rank in search engines. Ecommerce content is the foundation of inbound marketing, which helps pull people in with something interesting, rather than pushing ads on them.
1. Analyze Your Industry
What do you need to know before you jump into creating content? You should know where you stand in your industry. Analyzing your competitors helps you differentiate your content — browse through their content and see what they write about and how it develops, and use competitor intelligence tools to look at only the best performing pieces to find patterns. This analysis helps you come up with new ideas for your own content marketing strategy.
2. Media
Every time you publish content, make sure everybody in your owned media hears about it — through your blog, email list, and social media accounts. Most people focus only on creating content and forget to promote it. Build relationships with your audience, and once they know you, you can outreach to share new content, and they’ll share, comment and link it.
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3. Goals
You can’t start a content marketing strategy without a clear target audience and set of goals — tied to things like organic traffic, referral traffic, social traffic, email subscribers, and sales. Pick the goals suitable for your company and stick with them for 6 months, then evaluate how each performs.
4. Maintain Consistency
Customers always appreciate up-to-date or new information. Search engines are always eager for new web pages with rich content, so if you want your ecommerce website to appear on the first page of search engines, you must update your website with fresh and unique content regularly. Analyze competitor keywords, use Google Analytics to find out what terms people are searching for, and read content on websites focused on the search marketing industry.
5. Social Media Marketing
Social media is an important part of everyday life, so use it for content marketing too — just add main social media buttons to your ecommerce website so visitors can share content they like. Combining social media with content marketing drives traffic, increases page views and brand recognition, and allows direct interaction with millions of social media users.
Libra Web Solutions service include: Ecommerce content Marketing Services, Ecommerce content Marketing Strategy, Ecommerce Product Management Services, Ecommerce Small Business Services, Ecommerce Content Writer Services.
6. Ideas
Written content generally includes blogs, newsletters, magazines, ebooks, guides, product reviews, press releases, and opinion pieces — apart from that, content with videos, images, memes and demos should also be produced. Start off with just a few formats you’re sure of and expand as you feel ready.
7. Create Videos
Videos don’t necessarily need to be about marketing and advertising — add videos related to the product or that serve to be useful, like DIY content and how-to guides. You can use videos to explain your products, since teaching is powerful and reaches your audience beyond just the products.
8. Enhances Shopping Experience
Worthwhile content enhances the shopping experience across the customer journey, along with insights and entertainment. Personal, casual content shows products in context and demonstrates their value in meaningful ways — videos appear in 14% of search results, only 46% of shoppers will buy a product if video is unavailable, and 65% of people believe videos explain products better.
Customers spend far more time interacting with custom content than ads, enabling more time on your site if the content is your own blog. If you are looking for designing and executing a solid ecommerce content strategy, then you are at the right place — Libra Web Solutions is an ecommerce solution specialist, having transformed around 80 ecommerce ventures for customers from UK, Australia, India, Hong Kong, Singapore since 2008. Contact us now at info@librawebsolutions.com.
Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.