Tips for Writing Emails That Get Opened, Read and Clicked
The marketing of business has changed tremendously over the years. Email marketing is an important tool in business marketing. The reason you create marketing emails is to engage with customers and inspire them enough to click your business links. But things don’t always go as planned — when you look at the stats, opens aren’t always as good as you’d hoped.
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You shouldn’t let it stop you. It feels like a big challenge to get people to open, read, and click through your emails, but it doesn’t need to be so hard. Simply find what works for your audience and continually test and measure new things over time.
How to Create Emails That Are Eagerly Anticipated
When you see a lot of emails in your inbox, which do you read first — one from a friend, or one from a corporation? Everyone is naturally more interested in emails that have a positive relationship with the sender. You should aim for this by behaving more like a friend and creating a more minimalistic email.
1. Personalize Your Email
You may have a lot of customers and subscribers, but you should always write as if you’re emailing one person only. This instantly makes emails more personal — replace words like ‘customer’ and ‘subscriber’ with ‘you’.
2. Don't Waste People's Time
Never waste your subscriber’s time — email them only when you have something valuable to say. This lets people know you don’t want to waste their time, which leads them to open your email when they see your name in their inbox.
3. Reward Them
Your customers should benefit from your emails, which eventually leads your business forward. This can be done by rewarding customers for coming back — it doesn’t have to be monetary; it can be a useful tip or a free guide.
What Makes People Open Your Emails?
Inboxes are the most congested places ever. When you see two emails from unknown sources, you’d obviously open the one with the most promising and catchy subject line. Writing appealing subject lines that stand out will let people open your emails.
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1. Promise Good
When people know exactly how you’ll make them happier or what they’ll learn from you, they’ll have an increased urge to read further. Your subscribers are only interested in what’s in it for them.
2. Mention a Deadline
If your email contains an offer available only for a limited time, mention it in the subject line — this creates a sense of urgency that makes people open your emails.
3. Avoid Mistakes
This plays an important role in grabbing attention. When customers find a mistake in your subject line, they’ll never want to open your email — check your email carefully before sending.
4. Update
There’s no guarantee the same subject line works every day. It’s important to change it according to the email body, and check open rates so you can optimize and learn what works for your audience.
5. Power Words
Power words add strength to your lines and grab people’s attention. But be very cautious — when used wrong, they may create a negative impact on your subscriber.
How to Get Your Links Clicked
Now you’ve got people to open your emails — what’s next? Readers can still lose interest. Here are tips to keep their attention.
1. Short and Simple
A long, lengthy email kills reader interest. Try toning your text down, don’t complicate it with long sentences, and stick with one key message per email.
2. Use Images
Include text links as well as images to make it easy for readers to click through for more — arrows and other images are great at prompting readers to click.
3. P.S.
Whether the reader read all the way to the bottom or quickly scrolled through, the P.S. is a great place to remind them why they should click — it just grabs people’s attention.
4. Be Clear
What do you want readers to do — register, purchase, read, or claim an offer? Be clear and specific, and don’t be afraid to ask for the click.
5. Personal Touch
You’re trying to get readers to know, like, and trust you. Consider your emails a way of talking to customers — don’t just automate your greetings; mixing them up makes you less robotic and more personal.
So, these are some of the most important tips to write emails that get opened, read and clicked. Do you find it difficult creating email campaigns that drive conversion? We could do that for you. Please get in touch with us at info@librawebsolutions.com for all your campaign needs.
Sharmila specializes in business development, lead generation, and customer service. She has an interest in bringing traditional businesses online, and currently handles business development and customer support at Libra Web Solutions.